
Upgrade Your Beauty Routine at ReFa GINZA|A Hands-on Beauty Experience That Changes How You Feel
ReFa GINZA is a flagship store where visitors can see, try, and purchase products from ReFa, one of Japan’s leading beauty care brands.
From classic beauty rollers and dryers to showerheads and ReFa VITALWEAR, visitors can try a wide range of items on the spot.
One of its appeals is that you can choose items while actually touching, trying, and experiencing how they feel and the differences they make.
Since opening in 2025, it has attracted attention as a new beauty experience destination in Ginza, visited by many people from Japan and abroad.
Here, we will introduce the appeal of ReFa GINZA and how to enjoy it.
Those looking for beauty care items that are right for them should use this as a guide and experience it for themselves.
What Is ReFa GINZA, Ginza’s Beauty Experience Destination?
Located on Chuo-dori Street, Ginza’s main street, ReFa GINZA is ReFa’s only flagship store.
The store consists of five floors from B1F to 4F, and visitors can pick up and try ReFa items on the 1st to 3rd floors.
Each floor also displays many works of art linked to the concepts of the brand and its items, making it a unique place where you can enjoy a museum-like space while shopping.
Another point to note is its diverse lineup, including ReFa GINZA-exclusive items.
In addition to hair care and skincare items, the store carries recovery wear, linen, fragrances, umbrellas, and drinks, creating a space where visitors can discover a new side of ReFa.
Because almost all items can be tried before purchase, the store is popular with people of all ages.



3 Must-Try Experiences at ReFa GINZA
ReFa GINZA is filled with items whose appeal becomes clear only when you actually try them.
Here are three experiences that are especially worth noting.
You should be able to feel the comfort created by ReFa technology as you try the items for yourself.
1. The Immediate Difference You Can Feel by Trying a Beauty Roller
ReFa CARAT, a beauty roller that recreates estheticians’ hand techniques, is a long-selling item that can be considered one of the original products that helped define ReFa.
With a pleasant motion that gently pinches and glides, it helps lead the skin to a firmer, more lifted-looking appearance.
Start by checking how it feels on the back of your hand, then try it on other areas once you get used to it.
Another appealing point is that you can experience changes in the impression of your face line on the spot.


2. The “Quality of Water” That Changes with a Showerhead
The biggest feature of ReFa showerheads is Fine Bubble technology, which cares for the skin and hair with a water flow containing fine bubbles.
At ReFa GINZA, visitors can try about 10 types of showerheads, and when you place your hand under the water, the fineness of the mist is the first thing that will surprise you.
The feeling of the delicate water flow gently wrapping the skin is so pleasant that you may want to keep showering in it.
Because bubbles smaller than the cross-section of a strand of hair gently wash away dirt, they are also said to be recommended for pore care.




3. Feel the Difference in Your Hair with a Dryer
Be sure to also check out the hair care items developed under the concept of “recreating the techniques of Japanese professionals through technology.”
The dryers are designed with proprietary sensing technology to prevent the hair temperature from rising too much, and if you compare drying the left and right sides of your hair, you should be able to feel the difference.
Experience the changes in shine and manageability, as well as a silky, moisturized, and soft feel, with your own hair.


A Worry-Free First Visit|The ReFa GINZA Experience Flow
Here, we will introduce a recommended experience flow for those visiting ReFa GINZA for the first time.
By exploring the 1st to 3rd floors in order, you can experience a wide range of items while understanding ReFa’s philosophy and worldview.
No reservation is required to visit, and you can casually stop by anytime during business hours.
If you have about 30 minutes, you can cover the floors.
You can ask the staff about the item you are looking for, or simply drop in between sightseeing stops in Ginza and enjoy the store.
STEP 1|Encounter ReFa’s All-Star Items 1F|VITAL BEAUTY
The 1st floor is where ReFa’s classic items and new products come together.
In addition to classic brushes, the diverse lineup includes items that may surprise you, such as sun umbrellas and mineral water.
Getting an overall sense of ReFa’s worldview here first will make the rest of the experience even richer.


STEP 2|Experience ReFa Technology 2F|VITAL RADIANCE
On the 2nd floor, visitors can actually try hair care items such as dryers and irons, as well as beauty rollers, showerheads, fragrances, and more.
In the center of the store, there is a space where visitors can sit in front of a large mirror and try items in a relaxed setting.
At the back, a wide variety of ReFa HEART BRUSH items are lined up, making it a display that is fun just to look at.


STEP 3|Feel the Comfort of Wear and Linen 3F|VITAL CORE
The 3rd floor carries recovery wear, bedding, and towels.
The recovery wear uses a specially developed fiber made by crushing eight types of natural minerals and kneading them into the thread.
It is a notable item that is expected to help promote blood circulation and recovery from fatigue.
Be sure to experience the moist comfort of the fabric blended with camellia oil in the fitting room.


Another item attracting attention is the premium water ReFa WATER Premium70.
It is a special bottle of water that has been naturally refined over about 70 years beneath the geological layers near the summit of Mt. Fuji.
A bar counter is available where visitors can check its taste, and you can also experience a tasting service while holding an Edo Kiriko cut-glass tumbler.
It is a popular item that makes many people stop and think, “I want to try it first.”


How to Choose the Right Item for You|Three Tips for Choosing
ReFa beauty care items help bring you closer to the way you want to look and feel.
If you tell the staff your goals, such as “I want my hair to look as shiny as possible” or “I want firmer-looking skin,” they can suggest items that suit you.
Still, for those who may feel unsure when faced with such a diverse lineup, here are three tips for choosing the item that is right for you.
1. Value the Excitement and Feel You Get When You Hold It
If you have come all the way to ReFa GINZA, start by actually picking up and trying the items, and value how they feel.
Another appeal of ReFa items is their stylish design and wide range of color variations.
Choose your favorite item while imagining how it would look in your room.

2. Check Whether It Can Be Used Overseas
If you plan to use an item outside Japan, be sure to check whether it is an international model.
Compatible models can be used without a voltage converter, which is reassuring for people who travel or go on business trips often.
Being able to keep your hair and skin in good condition while traveling is a major advantage.

3. Ease of Carrying It Home Is Also Important
If you are thinking about using an item during your trip or carrying it home by hand, compactness and lightness are also important criteria when choosing.
For example, among the dryers, the high-performance BX W is larger in size, while the foldable SMART W is designed to be easy to carry.
Choosing while imagining how you will use it will help lead to a purchase you will not regret.

More Than Just an Experience|3 Reasons You Will Want to Shop at ReFa GINZA
One reason ReFa GINZA is popular is that it offers items and limited-edition original goods that can only be found here.
Here are some of the unique appeals of ReFa GINZA that go beyond the experience itself.
1. ReFa GINZA-Exclusive|Original Shopping Bags and Boxes
Exclusive to ReFa GINZA, original shopping bags based on gold and gift boxes inspired by the store space are available.
Both feature designs that lift your mood just by holding them, making them perfect not only for yourself but also as gifts.

2. ReFa GINZA-Exclusive|Personal Gift Service for a One-of-a-Kind Item
At ReFa GINZA, ReFa HEART BRUSH items, linen, and recovery wear can be personalized with embroidery or laser engraving.
A one-of-a-kind item has special meaning, whether as a treat for yourself or as a gift for someone special.

3. Discover ReFa GINZA-Exclusive and Advance-Release Items
There are many items you can only encounter here, including combs handmade one by one by artisans and ReFa GINZA-exclusive gift sets.
At this place on the front line of ReFa, be sure to find a one-of-a-kind item you never knew existed.

How to Get to ReFa GINZA
ReFa GINZA is located on Chuo-dori Street, Ginza’s main street.
Access from major stations is as follows.
▼ From Ginza Station
From Ginza Station on Tokyo Metro, take Exit A3 and walk for about 5 minutes.
▼ From Shimbashi Station
From Shimbashi Station on JR, Tokyo Metro, or Toei Subway, take Exit 3 and walk for about 7 minutes.
▼ From Tokyo Station
From JR Tokyo Station, it takes about 10 minutes by taxi.
By train, take the JR Yamanote Line to Yurakucho Station in about 2 minutes, then walk about 8 minutes from Yurakucho Station.
Summary
ReFa GINZA is not just a place to shop, but a place where you can take one step closer to the version of yourself you want to become by facing your skin and hair through hands-on experiences.
Trying items you are interested in on the spot, experiencing the technology, and choosing after you are fully satisfied are experiences unique to this location.
When visiting Ginza, be sure to stop by casually.