"BEAMS", a select store where you can encounter new discoveries and value
"BEAMS" has about 170 stores in Japan and abroad. Let us introduce the charm of "BEAMS", an institution that cannot be overlooked when talking about select stores in Japan.
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BEAMS JAPAN
Showcasing the appeal of Japanese traditional culture and pop culture from the distinctive perspective of BEAMS.
A label from BEAMS, the select retailer that has remained at the forefront of Japan's fashion scene since the 1970s. Its wide-ranging lineup showcases the appeal of Japanese traditional culture and pop culture to audiences in Japan and around the world. The extensive fashion selection includes original collections reflecting current trends in sizing and color.
The label also carefully selects products made throughout Japan. Its distinctive perspective can be seen in everything from good-luck charms and everyday goods to souvenirs that have been popular for generations. Another highlight is the exclusive merchandise created through BEAMS' renowned customization expertise. Made to order in collaboration with various manufacturers, these items—mainly sneakers and apparel—stand out for their free-spirited, flexible designs with a distinctly Japanese character.
The selection also includes handcrafted items highlighting Japanese artists and brands, as well as pop culture pieces that capture the individuality of their creators and the energy of the streets.
The store also houses CRAFT GRILL, a restaurant featuring Japanese food culture. After shopping, stop by to savor delicate Japanese flavors paired with craft beer.
Highlights
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A curated selection of items showcasing the appeal of Japanese traditional culture and pop culture.
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A wide range of categories, including fashion, regional specialties, souvenirs, art, and folk crafts.
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Numerous original collections available exclusively at BEAMS JAPAN.
Photos
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A custom two-way tote bag made in collaboration with evergreen works
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A custom jacket by Tailor Toyo, a pioneer of sukajan souvenir jackets
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A large Mt. Fuji donburi bowl available exclusively at BEAMS JAPAN
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An adorable Kewpie figure with a gleaming gold finish
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A stylishly customized kendama, a traditional toy made by Yamagata Koubou
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An original small plate commissioned from Seikou Kiln, a renowned producer of Kutani ware
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A daruma doll painted in BEAMS' corporate color
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Is Wi-Fi available in the store?
A
Yes. Please ask a staff member if you would like to use it.
Reviews
Details
- Name in Japanese
- ビームス ジャパン
- Postal Code
- 160-0022
- Address
- B1–5F, 3-32-6 Shinjuku, Shinjuku-ku, Tokyo
- Phone
- 03-5368-7300
- Closed on
- Irregular holidays
- Hours
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11:00 a.m.–8:00 p.m. (1F–5F)
11:30 a.m.–3:00 p.m. (CRAFT GRILL lunch), 5:00 p.m.–11:00 p.m. (CRAFT GRILL dinner) - Access
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1) About a 3-minute walk from the New South Gate of Shinjuku Station on the JR Yamanote and Chuo Main lines
2) A 3-minute walk from the New South Gate of Shinjuku Station on the Keio Line
3) A 3-minute walk from the New South Gate of Shinjuku Station on the Odakyu Odawara Line
4) A 3-minute walk from the New South Gate of Shinjuku Station on the Tokyo Metro Marunouchi Line
5) A 3-minute walk from the New South Gate of Shinjuku Station on the Toei Shinjuku Line - Credit Cards
- Accepted
- Official website
- Official website (Japanese)