This place feels like it's mostly locals, and the shops are affordable and fun to shop at. Definitely a must-visit spot.

Verified [Verified] denotes information that has been published with confirmation of its owing parties.
Joyful Minowa Shopping Street
An energetic shopping street loved by many as “Joyful Minowa”.
A tram running steadily through the town, standing parallel from its start to its end is the Minowa Ginza Shopping Street. Ever since its establishment in the Taisho period, this energetic area is loved by many as “Joyful Minowa”.
Spanning 400m in length, the street is filled on both sides with butchers, green groceries, bakeries, miso vendors, apparel, stationery shops, cafes, a popular Chinese restaurant and 90 different diverse shops. The deli, with its fragrant and hunger-inducing aroma sells Tempura at a reasonable price, making it perfect for a time of walk-eating.
The street is known for its retro-Japanese atmosphere. It is frequently used as a filming spot for commercials and films. It is well known as the film spot for Kazuhiro Koreeda’s “Shoplifters” (2018), which won the Parm d’our in the Cannes Film Festival.
Highlights
-
A shopping street with a long history since the Taisho period.
-
Runs parallel to the tram rails, visitors can see the tram running.
-
Visitors can purchase a variety of items such as food, necessities, and meals in restaurants.
-
Perfect during rainy days due to its arcade structure.
-
Popular as the film spot for “Shoplifters” (2018).
Photos
-
A nostalgic, welcoming arcade type shopping street, perfect for a rainy day.
-
Various shops lined up supporting the lives of locals.
-
Joyful Minowa Shopping Street at night.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have signs or pamphlets in foreign languages? (If you do, which languages are available?)
Sorry, we don’t.
Q
Is parking available?
No.
Q
Are coin lockers available?
Not available.
Q
Is free Wi-Fi available in the area?
No free Wi-Fi available.
Reviews
Some reviews are translated by AI.
Details
- Name in Japanese
- ジョイフル三の輪商店街(じょいふるみのわしょうてんがい)
- Postal Code
- 116-0003
- Address
- 1-19-1 Minamisenju, Arakawa-ku, Tokyo
- Telephone
- 03-3801-1633 (Joyful Minowa Shopping Street Office)
- Access
-
1) Walk 1 min from Tokyo Sakura Tram Arakawa Line MInowabashi Station
2) Walk 1 min from Tokyo Sakura Tram Arakawa Line Arakawa Ichuumae Station
3) Walk 4 min from Tokyo Metro Hibiya Line Minowa Station - Official Website
- Official Website (Japanese)
Check also...
Please cooperate with this survey.
Thank you for your cooperation with the survey.
Recommended for you
-
Autumn in Japan 2025
-
Top Recs for Niche Travel in Japan
-
Mt.TAKAO+one
-
Prince Snow Resorts Feature
-
The Best of NIPPON47
-
7 Tips to Dig into the Best of Gotemba
-
Unique Experience in Kansai
-
Motorcycle Trip in Japan
-
Mini Tours around Fuchu City
-
A Guided of Bridge Connecting Honshu and Shikoku
-
Kansai’s Hot Springs
-
Exceptional Japan Finds