Échiré Pâtisserie au Beurre - Tokyu Food Show Edge Store

A specialty confectionery shop dedicated to pastries made with Échiré, the renowned French A.O.P.-certified cultured butter. Produced in the village of Échiré in western France, a region celebrated for its dairy products, Échiré butter is distinguished by its rich aroma, yogurt-like tang, and creamy texture.

Échiré boutiques operate primarily in Tokyo, with additional locations in Yokohama, Nagoya, and Osaka, totaling seven stores. This Shibuya location marks the brand’s first entry into the area. Here, a wide variety of baked goods made with Échiré butter are available, including sablé sandwiches, puff pastries, financiers, and canelés-making it a perpetually popular destination with lines out the door.

The star attraction is the Canelé Échiré, a delicacy with a crisp, deeply baked exterior and a moist interior bursting with the fragrant, juicy flavor of Échiré butter. Available exclusively at the Shibuya store, it can only be purchased through limited online reservations with in-store pickup, earning it a reputation among fans as a “phantom canelé.”