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The source of Shibuya's trends
For many years, this shopping building has continued to fascinate young people who are aware of what is in fashion. With a collection of clothes of the latest trends, it attracts attention not only from Japan but also from overseas.
It has been extensively featured on TV, in newspapers and magazines, and via online media, and it has been a driving force for fashion in every generation.
Even now, it continues to evolve to match the changing times, so how would you like to visit this popular spot and experience things at the forefront?
Exterior
Mog Mog Stand
Mog Mog Stand
Some reviews are AI-translated.
After getting off the bus at “Hachiko Exit,” you can spot the eye-catching SHIBUYA 109 almost immediately, so it’s very convenient to get to. It was once a major birthplace of Japan’s gyaru culture and youth fashion, and the building is filled with clothing, accessories, and beauty brands aimed at younger shoppers. The overall atmosphere is lively and trendy. Personally, I wouldn’t go out of my way to include it in my itinerary anymore, but if you’re visiting Tokyo for the first time, I still recommend taking a look inside and experiencing Shibuya’s youthful fashion culture.
In Shibuya, you're sure to notice the iconic SHIBUYA109! Its large sign and youthful exterior are very characteristic of Shibuya, making it easy to spot while walking down the street.
Inside, there are many trendy fashion, accessory, and beauty brands. The whole place feels lively and has a strong sense of youth fashion. I stopped by while visiting Shibuya to experience the atmosphere of one of Tokyo's busiest shopping districts.
(This part has nothing to do with 109. I know I’m posting a lot at once, and there’s only one chance to win, but still! I feel like I lose interest quickly, but I still want to leave my memories here.)
Alright! As for 109, there are tons of clothes. One shop staff member was really good at selling, but sadly I didn’t like the style enough. I did end up buying contact lenses here, though. I think it was on B1, and there were lots of different kinds, plus a buy-two-get-one-free deal. The shops upstairs mostly sell clothes.
The Pompompurin at the entrance attracted a lot of people taking photos!
The banana milk was crazy expensive, but super rich. I also thought the little boy design on it was really eye-catching!
Also, there were soooo many girls inside.
But one staff member actually let a Japanese person cut in front of me in line, which made me a little unhappy.
Overall though, I think it’s a great place for stylish girls to browse.
There are also accessories and capsule toys, so you might accidentally go a little overboard.
Ohhh, and I think there was a cotton candy crepe too?
Basically, there’s food that totally brings out your girly side.
The whole building is just perfect for girls, haha.
I’m probably better suited for the UQ next door lol.
I went in April 2026.
My third solo trip! I’ve been to Japan four times in total.
The most famous department store in Shibuya!
The interior design uses bold colors—definitely a place that girls will love.
