All Reviews of SHIBUYA 109

After getting off the bus at “Hachiko Exit,” you can spot the eye-catching SHIBUYA 109 almost immediately, so it’s very convenient to get to. It was once a major birthplace of Japan’s gyaru culture and youth fashion, and the building is filled with clothing, accessories, and beauty brands aimed at younger shoppers. The overall atmosphere is lively and trendy. Personally, I wouldn’t go out of my way to include it in my itinerary anymore, but if you’re visiting Tokyo for the first time, I still recommend taking a look inside and experiencing Shibuya’s youthful fashion culture.

In Shibuya, you're sure to notice the iconic SHIBUYA109! Its large sign and youthful exterior are very characteristic of Shibuya, making it easy to spot while walking down the street.

Inside, there are many trendy fashion, accessory, and beauty brands. The whole place feels lively and has a strong sense of youth fashion. I stopped by while visiting Shibuya to experience the atmosphere of one of Tokyo's busiest shopping districts.

(This part has nothing to do with 109. I know I’m posting a lot at once, and there’s only one chance to win, but still! I feel like I lose interest quickly, but I still want to leave my memories here.)
Alright! As for 109, there are tons of clothes. One shop staff member was really good at selling, but sadly I didn’t like the style enough. I did end up buying contact lenses here, though. I think it was on B1, and there were lots of different kinds, plus a buy-two-get-one-free deal. The shops upstairs mostly sell clothes.
The Pompompurin at the entrance attracted a lot of people taking photos!
The banana milk was crazy expensive, but super rich. I also thought the little boy design on it was really eye-catching!
Also, there were soooo many girls inside.
But one staff member actually let a Japanese person cut in front of me in line, which made me a little unhappy.
Overall though, I think it’s a great place for stylish girls to browse.
There are also accessories and capsule toys, so you might accidentally go a little overboard.
Ohhh, and I think there was a cotton candy crepe too?
Basically, there’s food that totally brings out your girly side.
The whole building is just perfect for girls, haha.
I’m probably better suited for the UQ next door lol.

I went in April 2026.
My third solo trip! I’ve been to Japan four times in total.

The most famous department store in Shibuya!

The interior design uses bold colors—definitely a place that girls will love.

This place is a symbol of Tokyo's pop culture. There are tons of bright and flashy clothes and accessories—if you wear them, you'll definitely stand out in a crowd.

The quality of the products isn't great and the prices aren't cheap either. I also wasn't a fan of the staff's attitude.

I absolutely love this place! I visit every time I go to Japan. The materials are pretty good and the prices are reasonable. There are so many different styles of clothes to choose from. Plus, you can take purikura photos here—it's a must for me every time! The staff are all really good-looking too.