B-speak

Opened in 1999, B-speak is a renowned roll cake shop in Yufuin, operated by the long-established Yufuin ryokan "Sansoumurata." As a pioneer of roll cake specialty shops, it quickly gained popularity and remains a favorite, often with long lines even after more than 20 years.

The signature "P-Roll" was created with the idea of providing local children with a simple, everyday snack. It uses only four ingredients: flour, sugar, eggs, and fresh cream. Each roll cake is meticulously handmade, resulting in a delightfully fluffy texture and a subtle, refined sweetness. The balance between the cream and the cake is carefully crafted to ensure deliciousness in every bite. Available only for in-store purchase and with a same-day expiration date, this rare treat is a must-have when visiting Yufuin. For guaranteed purchase, advance reservations are recommended.

Another popular item is the "Earl Grey Cheesecake," which features the aroma of Earl Grey tea combined with Scandinavian cream cheese. This item is available for mail order.