All Reviews of Dogo Shotengai (Dogo Haikara Dori)

Dogo Shopping Arcade “Dogo Haikara Dori”

If you visit Dogo Onsen, Japan’s oldest hot spring, I really recommend staying overnight! After soaking in the hot spring, head straight to this lively L-shaped shopping arcade to enjoy food, shop for souvenirs, and browse unique little stores—you won’t want to go back to your hotel. It’s even more atmospheric when the lights come on at night. Take a leisurely stroll and soak up the charm of the old hot spring town. This is the right way to experience Dogo!

Dogo Shopping Arcade isn't very large, but it's packed with unique shops, making it a great place to browse at a leisurely pace and hunt for finds. You can find almost every Ehime specialty product you can think of here, so shopping is very convenient.

Imabari towels are also well worth buying. Known for being soft on the skin and highly absorbent, they're both practical and high-quality. They're great for personal use and also make a distinctive gift.

Ehime is really worth exploring, especially the orange juice sold by the roadside.

Dogo Onsen is a must-visit.

This is pretty much a place you’re bound to pass through when visiting Dogo Onsen. It’s not especially stunning, but it’s fun to walk around.

This L-shaped street, about 250 meters long, is wonderfully thoughtful, giving travelers shelter from the wind and rain.

On both sides, old wooden buildings blend beautifully with modern, stylish storefronts, and now and then the air is filled with the fresh aroma of grilled rice crackers and citrus.

Best of all, this place is a paradise for local specialties. You can find all of Ehime’s proud signature products here.

Started the New Year vacation in Ehime—of course I had to buy some mikan! The mikan here are definitely top-notch in Japan!

A lot of people walk around the shopping street in yukata, which really gives off that classic hot spring town vibe.

It's right across from Dogo Onsen Honkan, so it's nice to stop by and take a look while you're there.

The shopping street is packed with tourists. Some people are even strolling around in yukata, which looks so cool! The mix of trendy shops and people in traditional Japanese clothing just feels so natural together. 🥰