Dogo Shopping Arcade isn't very large, but it's packed with unique shops, making it a great place to browse at a leisurely pace and hunt for finds. You can find almost every Ehime specialty product you can think of here, so shopping is very convenient.
Imabari towels are also well worth buying. Known for being soft on the skin and highly absorbent, they're both practical and high-quality. They're great for personal use and also make a distinctive gift.
Dogo Shotengai (Dogo Haikara Dori) | Review by Linda Liao
Other Reviews by Linda Liao
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Senkoji Temple
The Senkoji temple is located on the mountain sides of Mt. Senkojiyama and has a centuries old history since its establishment in 806.
You can take the cable car up the mountain to save yourself quite a bit of walking. If you have enough time, you can also try walking up, but most of the route consists of slopes and stairs, so it's best to consider your fitness level.
Once you reach the top, the peaceful, pleasant surroundings offer views of Onomichi Port and the Seto Inland Sea. The city and seascape come together in a tranquil scene, creating a relaxed atmosphere. -
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Ehime no Shokutaku 1970
Ehime no Shokutaku 1970 is a juice stand in Matsuyama, Ehime Prefecture. It is known for its unique style, where mikan juice comes out when you turn a faucet. The shop is located inside Dogo Shopping Street, the arcade that connects Dogo Onsen Station and the Dogo Onsen Main Building.
Ehime is a famous citrus-growing region in Japan, producing all kinds of citrus fruits. Not only are there many varieties, but each one has its own distinctive aroma and flavor, making you want to try them all.
The most unique experience of the trip was tasting mikan juice flowing directly from a faucet. Just gently turn the faucet, and bright golden juice flows out. It was novel, fun, and a delightful surprise. Each variety of juice had its own flavor—some were refreshingly sweet and tart, while others were richly sweet and fragrant. Every sip was full of Ehime's distinctive local flavor. -
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Matsuyama Castle
Matsuyama Castle is an iconic symbol of Matsuyama City, and it is also famous as being an impregnable castle.
Matsuyama Castle is one of Japan's 12 remaining original castle keeps and is well worth a visit. This time, I came specifically during cherry blossom season and took the single-seat chairlift up the mountain. Looking down from the chairlift, I could admire the pale pink blossoms up close from above the treetops, which put me in a particularly good mood.
After reaching the top, the majestic keep of Matsuyama Castle came into view. Matsuyama Castle was built in the early Edo period on the summit of Mount Katsuyama and is one of the few castles in Japan that still retains an Edo-period keep. From the top of the keep, you can also look out over downtown Matsuyama and the Seto Inland Sea, making it an excellent spot to enjoy the city views. -
