Originally a beer production plant, it was established in 1987 and has since been transformed into Japan's only beer museum.
The museum has a wide variety of exhibits. Through historical materials, displays, and engaging explanations, it clearly and accessibly introduces how the Japanese government established a brewery in Sapporo, Hokkaido, and traces the history of Sapporo Beer to the present day. Even if you don't know much about beer, the story is easy to understand. If you have time, I highly recommend stopping by.
Another interesting highlight is the collection of Sapporo Beer advertising posters from over the years. From early designs to modern ones, each era has its own distinctive style and sense of the times, making it fun to examine them one by one.
If you want to make your visit more complete, there is also a paid tasting area where you can sample Sapporo Beer. The grounds also have a Jingisukan grilled mutton restaurant, and enjoying some piping-hot grilled meat after touring the museum is another great option.
