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Sapporo Beer Museum

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Sapporo Beer Museum

Japan’s only beer museum, housed in an atmospheric red-brick building.

3.25 3

Last update :
Supervised by :  Sapporo Beer Museum

Japan’s only beer museum offers insight into the passion of the pioneers of Japanese beer brewing, set against the history of Hokkaido’s development.

The paid, guided Premium Tour is a recommended way to explore the museum. In addition to the Premium Theater, which looks back on the history of Hokkaido’s development through 6K video, the tour provides detailed commentary on valuable exhibits, including advertising posters and beer bottles from the period.

The brick building is also designated as a Hokkaido Heritage site, and its red-brick chimney and enormous beer-brewing kettle are popular photo spots.

Another highlight is the tasting after the tour. Compare the flavors of Fukkoku Sapporo Beer, brewed by the Sapporo Kaitakushi Brewery, and the long-standing favorite Sapporo Draft Beer Kuro Label.

Highlights

  • Japan’s only museum dedicated to beer.
  • The brick building is designated as a Hokkaido Heritage site and makes an excellent photo spot.
  • Beer tasting is available after the tour.
  • Nonalcoholic options include Ribbon Napolin, a carbonated soft drink available exclusively in Hokkaido.
  • The brick building is also a popular photo spot.

Photos

  • Exterior of the Sapporo Beer Museum

    Exterior of the Sapporo Beer Museum

  • Experience the history of Sapporo Beer.

    Experience the history of Sapporo Beer.

  • Valuable exhibits include an enormous beer-brewing kettle.

    Valuable exhibits include an enormous beer-brewing kettle.

Reviews

3

Some reviews are AI-translated.

  • Linda Liao
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    Originally a beer production plant, it was established in 1987 and has since been transformed into Japan's only beer museum.
    The museum has a wide variety of exhibits. Through historical materials, displays, and engaging explanations, it clearly and accessibly introduces how the Japanese government established a brewery in Sapporo, Hokkaido, and traces the history of Sapporo Beer to the present day. Even if you don't know much about beer, the story is easy to understand. If you have time, I highly recommend stopping by.

    Another interesting highlight is the collection of Sapporo Beer advertising posters from over the years. From early designs to modern ones, each era has its own distinctive style and sense of the times, making it fun to examine them one by one.

    If you want to make your visit more complete, there is also a paid tasting area where you can sample Sapporo Beer. The grounds also have a Jingisukan grilled mutton restaurant, and enjoying some piping-hot grilled meat after touring the museum is another great option.

  • Jay Wong
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    The factory tour is free, and for a small fee, you can enjoy a glass of draft beer and a pack of peanuts.

  • Arthur Ko
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    I went there in 2019 for yakiniku. The meat quality was amazing and super delicious! The prices weren't too high either. Highly recommended!!!

Details

Name in Japanese
サッポロビール博物館
Postal Code
065-8633
Address
1-1, Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo, Hokkaido
Phone
011-748-1876
Admission
Adults: ¥1,000; junior high school students and visitors under age 20: ¥500; elementary school students and younger: free. Special rates are available for Hokkaido residents.
Closed on
Open year-round except December 31. Temporary closures may occur.
Hours
11:00 a.m.-6:00 p.m.
Access
About a 15-minute walk from Naebo Station on the JR Hakodate Main Line
Official website
Official website (Japanese)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa