If you’re taking a road trip to Karuizawa, I highly recommend making time to browse the popular local supermarket TSURUYA! It’s more than just a regular supermarket—it’s also a great place to shop for Shinshu specialty souvenirs. The store sells all kinds of fresh fruits and vegetables, along with processed foods, juices, jams, and more made with local agricultural products. There are so many choices that you won’t want to leave.
That day, I picked out several jars of local specialty jams, including Shinshu grape jam, to take back to Taiwan and share with family and friends. After I got home, I spread the sweet jam on freshly toasted bread. The rich fruit aroma and delicious flavor were so irresistible that the jar was empty before I knew it! They’re great for yourself or as gifts. I suggest leaving some room in your suitcase so you can bring back several jars to enjoy at home.
