All Reviews of Shiroi Koibito

Inside the Shiroi Koibito factory,
there are many cookie-themed displays where you can take photos.
You can also watch the cookie production process on the factory line.
It's really worth visiting!!

A classic Hokkaido souvenir that can also be found in duty-free shops at major airports. Two thin, crispy cookies with a rich milky aroma sandwich sweet, smooth white chocolate. As soon as you take a bite, the rich milk powder aroma spreads through your mouth, making it very distinctive.

In addition to the regular packaging, there are also tin box versions to choose from. After finishing the cookies, you can keep the tin for collecting or storage. I currently use mine to store yarn, which is very convenient.

Shiroi Koibito cookies left a lasting impression on me. The crisp cookies pair perfectly with the rich, silky white chocolate, which slowly melts in your mouth. They have a wonderful milky flavor without being overly sweet, and the texture is incredibly delicate. Every bite tastes like pure happiness and makes you want to reach for another one.

Shiroi Koibito is truly a must-buy classic souvenir from Hokkaido!

The crisp langue de chat cookies are filled with rich white chocolate. They have a wonderful milky flavor and delicate texture, with just the right amount of sweetness, so they never feel too rich. They’re even better chilled—the chocolate becomes extra smooth, making them perfect for summer too.

Even though they’ve been around for years, I still want to buy several boxes every time I visit Japan. They’re perfect for enjoying yourself or giving as a classy gift. To me, they’re an irreplaceable signature sweet from Hokkaido.

Every time I go to Japan, I tell myself, “This time, I’m not buying Shiroi Koibito.”
But once I see it at the airport, my hands honestly just grab a box anyway...
I’ve had it countless times, but the crisp cookies with white chocolate are just impossible to stop eating. It makes a great gift and is comforting to enjoy yourself too. No wonder it’s been one of Japan’s top souvenirs for so many years.

Ever since I was little, whenever I received this souvenir, it instantly made me happy. As an adult, every time I visit Japan, I always bring a box home. To me, it’s no longer just a souvenir—it’s an essential memory from my travels.
Even now, I still don’t think any white chocolate sandwich cookie can beat how delicious this one is.

Shiroi Koibito was one of the souvenirs I loved as a kid!
It’s a super tasty white chocolate sandwich cookie.
It’s a classic choice that never fails!

Back then, whenever I craved it, I’d buy Oreos or a similar 4-piece pack from 7-Eleven for 25 dollars to satisfy the craving. But as a kid, that felt really expensive, haha.
Then when I actually bought some in Japan myself, I ended up letting them expire...? Such a waste...

The one in the photo was actually given to me by an auntie from my part-time job. I didn’t have a photo on hand, so I shamelessly asked her, “Could you bring me one to eat?” and she generously gave me one, hahaha.
So sweet... I feel like I’m getting old. I can’t handle really sweet cookies anymore.

I do have a sad memory about Shiroi Koibito, though. In elementary school, I went to a classmate’s house to play. I thought my best friend had gone to Japan and brought back a whole box for another friend. When I saw it, I started complaining, like, “Why does he get a whole box and I don’t? I only got one cookie...” Thinking back on it now, it’s so embarrassing.
When you’re a guest at someone’s house, you’re supposed to be polite. And it’s not like I didn’t get a cookie at all. Tsk tsk.
But it was just that kind of feeling, haha.
I just felt like, if I was supposedly his closest friend, why didn’t I get a whole box too? I don’t know why, but I’ve never forgotten that moment.

A must-visit and must-buy spot when traveling in Hokkaido. They sell a rich and creamy Shiroi Koibito soft serve on site, and it’s fragrant and delicious.
Personally, I like the tin packaging the most since the cookies are less likely to get crushed.

Before going to Hokkaido, my family specifically asked for Shiroi Koibito cookies, so of course I had to buy them!

I just love Shiroi Koibito cookies! I bought a bunch when I visited.