Morioka Station Building Fes"an | Review by Norton Liang

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Morioka Station Building Fes"an

A commercial facility directly connected to the station, filled with the charms of Morioka.

23 Oct 2026 See More

As soon as I arrived at Morioka Station,
I was completely surprised 🙀!
The rest of my planned itinerary was totally delayed by the shopping mall.
It has everything—food, clothing, household goods, and transportation.
Even The North Face has more than one branded section.

Morioka Station is a major transportation hub in Japan's Tohoku region and one of the terminal stations of the Tohoku Shinkansen. There is a shopping mall inside the station, and many restaurants and popular tourist attractions nearby.
Shopping and services inside the station
FES"AN: A shopping mall connected to Morioka Station, offering both shopping and dining.
JR East Travel Service Center: Provides travel information and assistance to travelers.
Coin lockers: The station has coin lockers for travelers' convenience.
Nearby popular food
The area around the station is a prime spot for Morioka reimen, with many well-known yakiniku restaurants and local eateries.
Pyon-Pyon-Sha Morioka Ekimae: Within walking distance and known for its signature reimen and yakiniku. Locals recommend it too.
Seirokaku: Another popular yakiniku and reimen restaurant near the station, serving chewy reimen and set meals.
Daido-en: Another recommended Morioka reimen restaurant, well reviewed for its light broth and chewy noodles.
Sushi Seijiro: Located inside the FES"AN shopping mall, serving sushi and other Japanese dishes.
Fukuda Pan Main Store: Sells popular local bread rolls with more than 54 flavor combinations.
Nearby tourist attractions
Morioka City Loop Bus “Denden-mushi”: You can take this loop bus from Morioka Station to easily reach the main attractions in the city.
Morioka Castle Ruins Park: Located east of the station, this is the site of the former castle of the Nanbu clan. From here, you can continue to Sakurayama Shrine.
Sakurayama Shrine: Located next to Morioka Castle Ruins Park, it is a local center of worship.
Rock-Splitting Cherry Tree: A famous attraction in central Morioka designated as a National Natural Monument.
Transportation information
Getting around the city: Transportation is mainly by bus and on foot. Iwate Kenpoku Bus serves the city's main attractions and commercial areas, and there is also the Denden-mushi loop bus.
Airport bus: Buses to and from Hanamaki Airport are available at the bus terminal in front of the station.
Special feature: Morioka Station is where the Tohoku Shinkansen and Akita Shinkansen split, so you can watch the trains separate or couple here.

Other Reviews by Norton Liang

Kaiunbashi Bridge (Good Fortune Bridge)

Kaiunbashi Bridge (Good Fortune Bridge) is located near JR Morioka Station. This bridge spans the Kitakami-gawa River that flows through Morioka City and connects Morioka Station and the city center.
- Iwate
- Tourist Attractions
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Just a 4-minute walk from the north exit of JR Morioka Station, Kippushi Green Space (MORIOKA KIPPUSHI WATER NEIGHBORHOOD) is one of the most popular stylish waterfront parks in central Morioka. Located right beside the Kitakami River, the largest river in Tohoku, it offers a direct view of majestic Mt. Iwate on clear days and is a great place to enjoy Morioka's relaxed pace of life.

Three highlights here:

• Stylish container shopping area: Along the wooden boardwalk by the river is a row of beautifully designed black shipping containers housing unique cafés, craft beer bars, burger shops, and dessert shops. Whether you have yakiniku for lunch, coffee in the afternoon, or a drink in the evening, the atmosphere is lovely.
• Popular local restaurant run directly by a meat shop: This is home to Tono Meat Center Morioka Kippushi, a well-known restaurant specializing in raw lamb Jingisukan and operated directly by a butcher shop. You can sit outdoors, enjoy the river view, and feast on charcoal-grilled meat.
• Waterfront recreation: In addition to taking a walk, there are large lawns and open-air decks, as well as facilities including an outdoor kitchen for reservable BBQs, kayaking activities, and showers.
If you're using the Tohoku JR PASS to visit this city, which The New York Times ranked second among the world's top places to visit, consider crossing Kaiunbashi Bridge after leaving Morioka Station and stopping by Kippushi Green Space. Enjoy the river breeze, grab a cup of coffee, and experience Morioka's stylish everyday riverside life.
Sendai PARCO

As the only "PARCO" fashion building in the Tohoku region, Sendai PARCO consists of two main areas: the main building and "PARCO2," which opened in 2016, about 300 meters away. Both are seamlessly connected to Sendai Station's second floor via a pedestrian deck, allowing easy access without the need to wait at traffic signals.
- Sendai
- Commercial Buildings
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The Pokémon Center TOHOKU next to Sendai Station was renovated and relocated to the 3rd floor of the Sendai PARCO Main Building in 2025.
It is the only and largest Pokémon Center in Japan's Tohoku region. It is directly connected to JR Sendai Station by a pedestrian deck and is only a 2- to 3-minute walk away, so you can get there without getting wet even on rainy days.
Natural Hot Spring Morito No Yu Onyado Nono Sendai

A hotel that blends modern comfort with a traditional Japanese atmosphere, featuring tatami-mat flooring throughout the entire building, including guest rooms, the lobby, and hallways. Guests are welcomed to remove their shoes at the entrance, evoking the relaxing feel of a Japanese ryokan.
- Sendai
- Hotels
23 Oct 2026 See More

A Japanese-style hotel I really love 🏨
I’ll recommend it forever.
The breakfast is beyond words.
Onyado Nono Sendai serves a generous breakfast buffet featuring dishes such as seafood rice bowls, freshly fried tempura, and Sendai’s famous grilled beef tongue. Breakfast is served from 6:30 a.m. to 9:30 a.m., with last entry at 9:00 a.m. Breakfast is available only to hotel guests.
Breakfast Highlights
Seafood Rice Bowl: Guests can choose from a variety of sashimi and salmon roe to make their own seafood rice bowl.
Grilled Beef Tongue: Sendai’s famous grilled beef tongue is served and is a unique highlight of this location.
Freshly Fried Tempura: A variety of freshly fried tempura is available.
Shiroishi Umen Noodles: Shiroishi umen noodles may be served cold during the summer.
Cost and Information
Price: About JPY 3,000 per person per day. If breakfast is added when booking your stay, the price is more affordable at about JPY 2,520 per person per day.
Location: Breakfast is served at Hatago restaurant on the second floor of the hotel.
Reviews: Many guests rate the breakfast highly, saying the food is generous and delicious and includes local specialties.