NEWoMan Shinjuku is right next to JR Shinjuku Station and has a stylish, modern atmosphere. It mainly attracts younger shoppers interested in trendy fashion and lifestyle aesthetics. In addition to clothing brands, it also has fragrances and skincare products, curated designer goods, and specialty foods. Stores like AKOMEYA TOKYO, which focuses on refined lifestyle goods, the popular Blue Bottle Coffee, and Joel Robuchon, which sells high-quality bread and desserts, are all worth browsing. For dining, the second floor brings together sushi, seafood, and a variety of other cuisines. Whether you want to shop, have coffee, or look for souvenirs, you can do it all in one place.
NEWoMan SHINJUKU | Review by Linda Liao
Other Reviews by Linda Liao
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Kansai-San’in Area Pass
The San’in region, home to historic hot springs and beautiful natural landscapes in Tottori and Shimane, lies beside the Kansai region, which features ancient capitals and sophisticated cities such as Kyoto, Osaka, and Kobe. The area is dotted with iconic sightseeing destinations including Himeji Castle, a UNESCO World Heritage Site, the Great Buddha of Nara, the Tottori Sand Dunes, and Izumo Taisha Grand Shrine. It offers a rich variety of attractions-culture, nature, food, and more-making it a region worth exploring at a leisurely pace.
The most cost-effective way to use the area pass is to plan your itinerary so that the days requiring multiple private railway rides and travel between cities are grouped together, making full use of the pass! As soon as I left Kansai Airport, I boarded the cute Hello Kitty HARUKA train and enjoyed the scenery along the way. In high spirits, I headed to downtown Osaka to begin a wonderful trip.
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VENDOME AOYAMA Isetan Shinjuku Store
Since the launch of its first store half a century ago, Vendome’s innovative designs have continued to redefine the history of jewelry in Japan. Named after Paris's Place Vendôme and Tokyo's Aoyama, an area celebrated for its unique fashion and culture, this brand offers pieces that come in blue-branded gift boxes, captivating jewelry aficionados worldwide.
I've always loved Japanese jewelry, especially small, delicate designs with an elegant touch, and VENDOME AOYAMA is one of my favorite brands! The brand excels at combining simplicity with fine craftsmanship. Its pieces aren't overly ornate, yet they have an understated, captivating quality. The pearl jewelry I bought this time has a warm, soft luster and a beautiful color, making it perfect for both everyday outfits and formal attire. Buying it in Japan is well worth it, not only because there are many styles to choose from, but also because the current exchange rate is relatively favorable.
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Okashina-okashiyasan
Okashina-okashiyasan is an antenna shop operated by Morinaga Confectionery, located in Tokyo Okashi Land on B1 of First Avenue Tokyo Station. Since opening in 2012, it has sold a wide variety of sweets under the theme “Fun to buy, delicious to eat.”
While wandering around Tokyo Station's First Avenue, I unexpectedly came across a Morinaga confectionery store. The shelves were packed with Chocoball packages featuring Kyoro-chan, instantly bringing back childhood memories—even the Kyoro-chan cartoon I used to watch came flooding back. So nostalgic! This is Morinaga's brand specialty store, and besides Chocoball, it carries Hi-Chew candies in all kinds of flavors. Some items are even exclusive to Tokyo Station. The store also offers unique treats such as freshly baked, oversized Moonlight cookies, so there are surprises everywhere you look. I bought a few packages to take back to the office and share with my coworkers. It satisfied my sweet tooth, and I didn't have to worry about accidentally buying too much just for myself!
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