Fukubishi is the first name that comes to mind when it comes to confectionery shops in Shirahama, Wakayama Prefecture. Founded in 1933 (Showa 8), this long-established company has upheld its commitment to safety, quality, and delicious flavor for three generations. Its products have received countless awards at prestigious competitions, including the National Confectionery Exposition.
The signature Kagerou confection received the Minister of Health, Labour and Welfare Award at the 26th National Confectionery Exposition. This best-selling treat has been made with the same recipe since its launch in 1967 (Showa 42). Gently sweet cream is sandwiched between soft-baked layers, creating a perfect balance of crispness on the outside and fluffiness within. The pastry and cream seem to melt away together the moment you take a bite. Its name is said to come from this delicate, fleeting quality, reminiscent of a heat haze shimmering over the beach.
Automation and advances in technology have increased production, but the confectioners’ intuition and experience remain essential. Particular care goes into the dough, with the ingredient proportions and kneading process adjusted slightly according to the temperature and humidity each day.
In addition to Kagerou, try the richly flavored Yuzu Monaka filled with yuzu citrus bean paste, the refined round Hamayu monaka wafers, and Western-style sweets such as Nama-Kagerou and cakes served at the café.
Highlights
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A distinguished confectionery company founded in 1933 (Showa 8).
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Its signature product, Kagerou, has been made with the same recipe since 1967.
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Known for its carefully crafted flavor, created through the intuition and experience of skilled confectioners.