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Enjoy shopping on this exotic street.
It is a shopping street that developed from a collection of stores that served foreign customers at the time of the opening of the port of Yokohama, which dates back more than 150 years ago. The 600-meter-long main street with a sophisticated Western-style atmosphere is lined with a wide variety of highly-sensitive stores, including apparel, sundry, interior and accessory stores. There are also many sophisticated cafes and restaurants, so it is also attractive that you can enjoy shopping slowly while taking a break.
It is also famous as the birthplace of "Hamatora" (short for Yokohama Traditional), a fashion style that took the world by storm in the 1970s and 1980s. The lineup includes a wide range of stores, from long-established and well-known stores frequented by locals to famous brands, the latest sweets stores, and unique stores. The area is also close to Japan's largest Chinatown, attracting tourists from all over the country.
The stores are lined with unique stores not only on the main street, but also on the back streets, so take plenty of time to enjoy them. In February and September, "Charming Sale" will be held, offering sale items, store-exclusive coupons, and limited quantities.
The street symbol "Phoenix Arch" at the entrance of the shopping street
An exotic and fashionable atmosphere
Charming stores are located not only on the main street but also on the back streets.
Seasonal events and live street performances are also held here.
Cobblestone pavement and street lights create a sophisticated, exotic atmosphere
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have signs or pamphlets in foreign languages? (If you do, which languages are available?)
There are several signs in the city in other languages, but mainly in English. The multilingual guide map is not updated and is not in stock. (English and Simplified Chinese)
Q
Are there parking lots in the area?
Affiliated parking lots are available nearby.
See the access page on the official website.
Q
Are coin lockers available in the area?
It does not exist in the city, but it is located in JR Ishikawacho Station and Minato Mirai Line Motomachi/Chukagai Station.
Q
Are there restrooms in the area?
Please use the powder room "Motomachi Oasis".
See official website
Some reviews are AI-translated.
The street is clean and has a European vibe—feels like strolling through a small town in Europe. There are lots of unique Japanese brands and specialty shops, like leather goods, accessories, and stylish cafés. It's never too crowded, so the atmosphere is really relaxed. Perfect for a slow stroll, sipping coffee, and soaking up Yokohama's elegance.
The atmosphere here is both stylish and laid-back, making it perfect for a stroll and taking photos.
With its long history and blend of European and modern vibes, this place has lots of boutiques, fashion stores, and unique little shops. You’ll find all kinds of trendy clothes, accessories, and handmade crafts. It’s fun to browse and discover something special.
Motomachi Shopping Street is Yokohama's most stylish shopping area. You can find lots of limited-edition goods and souvenirs, plus so many different sweets and cakes. I always leave with so many great finds!
Motomachi Shopping Street is one of my absolute favorite places to stroll! It’s a stylish street that mixes classic old shops with trendy new ones.
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