Yamagata Marugoto-kan Beni-no-kura

A tourism complex in central Yamagata City where visitors can explore the region’s cuisine, specialty products, history, and culture. Yamagata Marugoto-kan Beni-no-kura occupies the former storehouse residence of the Marutani-Hasegawa family, once prominent safflower merchants. The surviving storehouses on the approximately 0.8-acre property now house restaurants, an information center, and other facilities.

The complex includes a soba restaurant serving Yamagata soba and regional cuisine, as well as a café offering dishes and sweets made with ingredients from the prefecture. Shops sell a range of Yamagata specialties, including confectionery, local sake, and handcrafted goods.

The Shunsai Shunka Oishisa Farmers’ Market sells vegetables and fruit grown by local producers, along with rare traditional vegetables that have long been part of the region’s cuisine. Products are delivered by growers every morning, making it a good place to discover Yamagata’s seasonal flavors. The Machinaka Information Center hosts special exhibitions and events introducing Yamagata’s history, traditions, and culture, and also provides tourist information.

Seasonal events are held throughout the year, so programs vary depending on when you visit. With dining, shopping, and tourist information all in one place, it is a convenient stop while exploring central Yamagata City.