All Reviews of TOKIYA

I once received TOKIYA dorayaki as a gift from a Japanese client, and I still can’t forget its gently sweet, comforting flavor. Founded in 1948, TOKIYA is a long-established Japanese sweets shop in Shinjuku. Its signature dorayaki is even said to be the inspiration for Doraemon’s favorite snack. The soft, fluffy pancakes have a subtle egg aroma and are filled with plenty of homemade red bean paste. They’re sweet but not overly so—simple, yet full of the warmth of skilled craftsmanship. If you’re shopping at Shinjuku West Exit HALC, consider getting this timeless classic to go.

It’s not like those upscale dessert shops with elaborate packaging inside department stores, but instead has a strong old Tokyo atmosphere. The signature dorayaki has a soft outer layer and a generous amount of red bean filling, with the taste of a traditional Japanese sweet. One thing to note is that it’s fairly sweet, so if you don’t like things too sweet, I recommend sharing one between two people. Overall, it’s a small shop suitable for travelers who enjoy a nostalgic style.