SHIBUYA 109
For many years, this shopping building has continued to fascinate young people who are aware of what is in fashion. With a collection of clothes of the latest trends, it attracts attention not only from Japan but also from overseas.
After getting off the bus at “Hachiko Exit,” you can spot the eye-catching SHIBUYA 109 almost immediately, so it’s very convenient to get to. It was once a major birthplace of Japan’s gyaru culture and youth fashion, and the building is filled with clothing, accessories, and beauty brands aimed at younger shoppers. The overall atmosphere is lively and trendy. Personally, I wouldn’t go out of my way to include it in my itinerary anymore, but if you’re visiting Tokyo for the first time, I still recommend taking a look inside and experiencing Shibuya’s youthful fashion culture.











