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Sendai's Kitchen offers fresh and local Miyagi ingredients and meals.
“Sendai Asaichi" has the advantage of being extremely accessible, only a five-minute walk from Sendai Station. The market sells mainly fresh local Miyagi fresh food products. There are also many diners, allowing visitors to enjoy all the food Miyagi has to offer, from shopping to dining.
Originating from the "Aozora Ichiba" (open-air market) established in front of Sendai Station in 1945, it has grown into a major shopping street with approximately 60 stores. The products on sale include a wide range of local vegetables, fruits, fresh fish, and marine products, as well as meat, prepared foods, pickles, and grains.
Miyagi Prefecture is also known as the "kingdom of food ingredients." The Asaichi-market sells seasonal products, Sendai strawberries, silver salmon in the spring, Sendai naganasu-eggplant, Hoya (sea squirt) in the summer, in the fall, Tuna and Kinka-saba mackerel, which are called Higashimono, and Nanamegarei -flatfish and Sendai Yukina-greens in the winter.
There are also a wide variety of dining establishments, including a diner that sells cooked fish and prepared foods, a restaurant specializing in custom salads using fresh vegetables from the morning market, and a coffee shop that is perfect for waking up in the morning. The Asaichi Shokudo Shoya's popular Asaichi-don (morning market rice bowl) is especially popular, offering a bowl of fresh seafood for as little as 500 yen for a single coin.
A view of the market. The sound of lively calls from each store gives a sense of a market-like atmosphere
A fruit and vegetable store stocked with seasonal produce and bargain items. Low prices are also a plus
The diner offers the popular one-coin morning market rice bowl, prepared foods, and cooked fish
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Can you provide services in foreign languages? (If so, please also inform us of the supported languages)
Not available
Q
Is free Wi-Fi available in the area?
No free Wi-Fi available.
Q
Are coin lockers available?
Not available.
Some reviews are translated by AI.
The food at the morning market was a real treat. I tried fresh seafood like scallops—they were super fresh and delicious. There were also local specialties like Sendai beef skewers, which left a lasting impression.
There are so many kinds of fruits and veggies here, and everything is sold at really low prices. You might even find some unexpected surprises.
