nuevo by BUNMEIDO “Maple Castella”

Born from the long-established castella brand Bunmeido Tokyo, nuevo by BUNMEIDO is a new concept shop located inside Tokyo Station’s GRANSTA. Here you’ll find innovative sweets available nowhere else, reinterpreting castella—a confection introduced from Spain’s Castilla region to Japan more than 400 years ago.

The standout item is the “Maple Castella”, crafted from simple ingredients such as eggs, sugar, flour, and starch syrup, then infused with maple to create a moist, melt-in-the-mouth texture. The rich maple aroma fills your senses with every bite. Its miniature, bite-sized form makes it both adorable and easy to enjoy on the go, adding to its popularity.

The playful packaging, featuring “Mr. Nuevo” casting a magical spell—“Nuevovo, make it delicious!”—over the eggs as he bakes, is another charming highlight.