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SUPER DRY MUSEUM (at Ibaraki Brewery)

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SUPER DRY MUSEUM
(at Ibaraki Brewery)

Freshly Brewed Beer, Straight from the Brewery. An Immersive Beer Museum for All Five Senses.

Last update :
Supervised by :  ASAHI SOFT DRINKS CO., LTD.

Located at Asahi Breweries, Ltd.’s Ibaraki Brewery in Moriya, Ibaraki, SUPER DRY MUSEUM is an interactive facility where visitors can experience the world of Asahi Super Dry, one of Japan’s most iconic beer brands. Here, you can explore the brand’s appeal from multiple angles, including its commitment to quality and freshness and its journey from launch to the present day.

The ASAHI MUSEUM TOUR offers an easy-to-understand look at the world behind beer production, with explanations of the ingredients and brewing process, along with digital effects that let you experience how fermentation works. Another highlight is that, at the end of the approximately 80-minute tour, you can enjoy a tasting of freshly brewed Asahi Super Dry straight from the brewery. Soft drinks such as MITSUYA CIDER are also sometimes served, so even visitors who do not drink alcohol can still enjoy the fun of the museum tour.

Access is also convenient, with a free shuttle bus taking about 10 minutes from Moriya Station. It has become a popular spot where visitors can experience Japanese manufacturing and beverage culture with all five senses.

Highlights

  • An interactive museum attached to Ibaraki Brewery.
  • A tour where you can learn about beer production through videos and digital effects.
  • At the end of the tour, you can sample freshly brewed Asahi Super Dry straight from the brewery.
  • Even visitors who do not drink alcohol can enjoy the museum tour.
  • Easy access, about 10 minutes by free shuttle bus from Moriya Station.

Photos

  • An area where you can explore the history of Asahi Super Dry

    An area where you can explore the history of Asahi Super Dry

  • Dynamic screens that immerse you in the world of Asahi Super Dry

    Dynamic screens that immerse you in the world of Asahi Super Dry

  • Kinetic light and video effects as another highlight

    Kinetic light and video effects as another highlight

  • Fun features for an immersive experience

    Fun features for an immersive experience

  • SUPER DRY HALL with interactive content

    SUPER DRY HALL with interactive content

  • MUSEUM SHOP offering exclusive merchandise

    MUSEUM SHOP offering exclusive merchandise

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

Do I need a reservation for the museum tour (brewery tour)?
A

Yes. The tour requires advance reservations, which can be made through the official website or by phone.

Q

How long does the tour take?
A

About 80 minutes. It includes the museum tour and a tasting experience.

Q

Can I sample drinks?
A

Visitors aged 20 and over can sample Asahi Super Dry at the end of the tour. Visitors under 20 and those planning to drive will be served soft drinks such as MITSUYA CIDER.

Q

Can I visit as a day trip from Tokyo?
A

Yes. If you take the Tsukuba Express, you can get from Akihabara Station to Moriya Station in about 30 minutes.

Reviews

Details

Name in Japanese
スーパードライ ミュージアム（アサヒビール茨城工場内）
Postal Code
302-0106
Address
1-1-1 Midori, Moriya City, Ibaraki
Telephone
0297-45-7335 (Reception hours 9:15am to 4:00pm)
Business Hours
10:00am - 3:00pm (last tour starts at 3:00 pm)
Closed
Year-end and New Year holidays *There are also other designated closure days. See the official website for details.
Admission
1,000 yen for ages 20 and over / 300 yen for elementary school students and older / Free for preschool children
Access
(1) About 10 minutes by car from Moriya Station on the Tsukuba Express and Kanto Railway Joso Line *A free shuttle bus is available from Moriya Station Central East Exit (reservation required)
(2) About 10 minutes by car from Yawara IC on the Joban Expressway
Credit Cards
Accepted
Official Website
Official Website (Japanese)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa