While shopping at Tokyo Station First Avenue, I made a point of buying some cookies from YOKU MOKU. I've always loved their rolled cookies, and this time I also tried the Earl Grey flavor. You can smell the subtle tea aroma as soon as you take a bite. It has a pleasant fragrance and isn't overly sweet. The distinctive aroma of Earl Grey pairs very well with the milky flavor of the rolled cookie itself!

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YOKU MOKU First Avenue Tokyo Station Store
Classic Cookies and Exclusive Sweets from a Brand Established in 1969 and Based in Aoyama, Tokyo.
Established in 1969, confectionery brand YOKU MOKU is known for its baked treats, including its signature Cigare cookies. Its First Avenue Tokyo Station Store offers everything from classic gift selections to sweets exclusive to this location.
The signature Cigare cookies are made by baking a butter-rich batter into thin sheets and rolling them up, creating a light texture and rich flavor. COO-CHE, meanwhile, is a dessert exclusive to the First Avenue Tokyo Station Store. Available for a limited time, this interactive treat lets you break up the langue de chat cookie in its cup and mix it into a shake. The store also offers cookies in tins, assorted selections, and other gifts.
The bright storefront combines YOKU MOKU’s signature blue exterior walls with a predominantly white design. An on-site kitchen prepares sweets to complement the brand’s classic baked treats. Along with picking up familiar YOKU MOKU favorites at Tokyo Station, you can enjoy sweets available only at this store.
Highlights
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A cookie brand established in 1969 and based in Aoyama, Tokyo.
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Known for Cigare, rolled cookies made with plenty of butter.
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COO-CHE is an interactive dessert exclusive to the First Avenue Tokyo Station Store.
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A wide selection of gifts, including cookie tins and assortments.
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An on-site kitchen prepares sweets for the store.
Photos
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A bright interior featuring white and YOKU MOKU’s signature blue
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A selection of baked treats for gifts
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A display featuring the brand’s signature Cigare cookies and other treats
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Where is YOKU MOKU First Avenue Tokyo Station Store?
It is on the B1 floor of First Avenue Tokyo Station. Exit through JR Tokyo Station’s Yaesu Underground Central Gate and follow North Street. Look for YOKU MOKU’s signature blue exterior walls.
Q
What is Cigare?
It is a rolled cookie.
Q
Do I need a numbered ticket to purchase COO-CHE?
Reviews
Some reviews are AI-translated.
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No classic souvenir selection would be complete without YOKU MOKU's Cigare rolled cookies~ You often see them in department store food halls and airport duty-free shops. The thin cookies are baked just right, with a rich buttery aroma and a crisp, light texture. They're so addictive that it's easy to eat several in a row without realizing it and not be able to stop! The elegant packaging also feels very high-quality. Sometimes I buy them as gifts for clients because they're presentable and tasteful.
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The first time I tried these classic YOKU MOKU Cigare rolled cookies, I was truly blown away. I remember receiving them as a souvenir from a friend. When I opened the elegant blue tin, the cigar-shaped cookies were neatly arranged inside.
At first, I thought they were just ordinary rolled cookies, but the first bite really surprised me. The cookies were just the right thickness, allowing the rich butter and egg flavors to blend perfectly in my mouth. Although you can also buy them in Taiwan, the biggest advantage of buying them in Japan is that they often have seasonal editions or airport-exclusive packaging, and the prices are much more affordable than in Taiwan. If you happen to be near Tokyo Station, I highly recommend picking up a box. They're great as a gift or for yourself.
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Details
- Name in Japanese
- ヨックモック 東京駅一番街店
- Postal Code
- 100-0005
- Address
- First Avenue Tokyo Station B1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
- Business Hours
- 9:00am - 8:30pm
- Closed
- Open daily
- Access
- Just outside the Yaesu-side ticket gates of JR Tokyo Station
- Credit Cards
- Accepted
- Official Website
- Official Website (English)
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