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Shiseido Parlour Yaesu Shop
Gift-Worthy Sweets and Café Desserts from a Brand Founded in the Meiji Era.
Founded in 1902, Shiseido Parlour is a brand with a long history. Its Yaesu Shop, on the B1 floor of First Avenue Tokyo Station, sells signature Western-style sweets, Tokyo-exclusive products, and gifts to take home. The adjoining café serves parfaits made with seasonal fruit alongside classic desserts.
A signature gift is Hanatsubaki Biscuits, which the brand has been making since the early Showa era. Other longtime favorites include Cheesecake, made with Danish cream cheese encased in biscuit dough made with Japanese wheat flour. At the café, try the Strawberry Parfait, featuring Japanese-grown strawberries selected according to the season, or enjoy cake with coffee or tea. Another must-try is the traditional Ice Cream Soda, which traces its roots to the brand’s founding in 1902.
Look for the vibrant blue exterior and glass display cases filled with sweets. Beyond the shop is a café with a predominantly white interior. It is a place to shop for Shiseido Parlour’s sweets and enjoy its café specialties in a single visit.
Highlights
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A longstanding brand founded in 1902.
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Hanatsubaki Biscuits, made with a simple recipe dating back to the early Showa era, are a signature gift.
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The Strawberry Parfait, made with Japanese-grown strawberries, is a café specialty.
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The traditional Ice Cream Soda is also available.
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Shop for gifts and enjoy the café in one place.
Photos
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Cheesecake, a popular choice for gifts
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Enjoy cake and drinks at the café.
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The traditional Ice Cream Soda
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Where is Shiseido Parlour Yaesu Shop?
It is along North Street on the B1 floor of First Avenue Tokyo Station. Look for the vibrant blue exterior and glass display cases.
Q
What are the opening hours?
The shop is open from 9:00 am to 8:00 pm, and the café from 9:30 am to 8:00 pm, with last orders at 7:30 pm.
Q
What flavors of Ice Cream Soda are available?
Choose from orange and lemon. This traditional menu item reflects Shiseido Parlour’s origins in 1902 as Japan’s first soda fountain, serving soda water and ice cream, which was still a rarity at the time.
Reviews
Details
- Name in Japanese
- 資生堂パーラー 八重洲ショップ
- Postal Code
- 100-0005
- Address
- First Avenue Tokyo Station B1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
- Business Hours
- Retail: 9:00 am - 8:00 pm; Cafe: 9:30 am - 8:00 pm (last order: 7:30 pm)
- Closed
- January 1
- Access
- Just outside the Yaesu-side ticket gates of JR Tokyo Station
- Credit Cards
- Accepted
- Official Website
- Official Website (English)