Shiroi Koibito
Everyone in Japan knows Hokkaido’s sweets, “Shiroi Koibito.” Ishiya Co., Ltd.was an ordinary candy maker to begin with, but utilizing quality ingredients in Hokkaido changed them into the producer of the classic dessert. More than 40 years passed since its beginning, but it is still the beloved souvenir of Hokkaido to this day.
Every time I go to Japan, I tell myself, “This time, I’m not buying Shiroi Koibito.”
But once I see it at the airport, my hands honestly just grab a box anyway...
I’ve had it countless times, but the crisp cookies with white chocolate are just impossible to stop eating. It makes a great gift and is comforting to enjoy yourself too. No wonder it’s been one of Japan’s top souvenirs for so many years.











