Ryukakusan Direct
Ryukakusan is a throat medicine that has been used for over 200 years in Japan to treat coughs, phlegm, and throat pain. The Ryukakusan brand is now releasing a new granule-type medication “Ryukakusan Direct Stick” and a lozenge-type medication “Ryukakusan Direct Lozenge.” The stick-type version comes in peach and mint flavors.
I recently mentioned this campaign to one of the ladies at the company and asked if they had any products they’d recommend, so I’d have something to write about.
She enthusiastically shared that the blue one has a cool minty feel and helps soothe a sore throat, while the pink one is peach-flavored, which makes it taste better and also helps relieve throat discomfort.
At home, though, we don’t use this version. We use the more traditional one that comes in a metal tin. My grandma used to love giving it to me because I often had sore throats. She would use a tiny spoon and pour it right into my mouth, so I actually have a bit of childhood trauma about Ryukakusan lol



























