Before coming to Ise, I thought Okage Yokocho was just a more polished, beautifully maintained old street. After walking around, I realized I had thought of it too simply. It’s actually a whole collection of Ise’s local culture. What’s really impressive is how so many long-established local shops and specialties from Ise and Mie are gathered together here. Besides the most famous one, Akafuku, you can also find local Ise wagashi, rice cakes, seafood, soy sauce, sake, Ise beef, and more. It’s really easy to just keep eating your way down the street.
I also realized that Akafuku has become famous to an almost unbelievable degree. You don’t have to eat Akafuku at their own store. If you look around a little, you’ll find other shops nearby that also sell it, so you don’t necessarily have to squeeze into the main store. That’s honestly pretty incredible.
But what actually impressed me most was how the entire neighborhood maintains its “old street atmosphere.” It’s not just the restaurants and souvenir shops that have retro-style facades. Even modern facilities like banks and the post office make an effort to blend into the streetscape. This includes Hyakugo Bank, Sanju-San Bank, and Isuzugawa Post Office. If their signs weren’t hanging out front, it would be easy to walk by and think they were just another unique little shop. I found details like this really interesting.
Since not every shop here has indoor seating, there are actually quite a few places around the neighborhood where you can sit down to eat and rest, so you don’t have to eat while walking the whole time. Dango-ro Chaya, for example, continues the old concept of the “koshikake chaya” along Ise pilgrimage routes, where tired pilgrims could sit down and rest.
There are also plenty of cute cartoon characters and maneki-neko elements, which reminded me a little of how I felt while exploring Kurashiki, although the styles of the two places are still very different. In recent years, there has also been a “shop cats” event here, with different maneki-neko placed at each shop for visitors to look for as they walk around. Cat lovers can really take their time searching for them.
I originally thought that since most of the things here involved food, a little over an hour would be plenty. But once I actually started exploring, that wasn’t the case at all. The shops are packed closely together, there’s too much to eat, and I also wanted to take photos and look at the old buildings. In the end, because I had more plans afterward, I had to rush through everything. I actually only saw part of the area, and there were still many places farther along that I didn’t reach at all. So if you really want to enjoy this area at a relaxed pace, I’d recommend setting aside at least two to three hours so you don’t leave with any regrets.