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    After arriving in Sendai and dropping off my luggage, I headed straight to the arcaded shopping street across from the station. It happened to be drizzling when I arrived, so the covered design was incredibly thoughtful. I didn’t have to worry about getting wet at all, making it easy and comfortable to explore. There are so many extremely popular shops here. For authentic beef tongue, you can choose Rikyu or Zenjiro, and for premium Yonezawa beef, I recommend the reasonably priced business lunch at Kotora. After eating, you can also grab some taiyaki for dessert. The shopping street has several drugstores, including Daikoku, where you can shop to your heart’s content. There’s also a huge LOFT near the entrance, where you can even buy everything you need, including a suitcase, all in one place.

    Even better, if you turn into the nearby Bunka Yokocho and Iroha Yokocho, you’ll find many unique little shops and independent bookstores tucked away in nostalgic alleys. Taking a leisurely walk always brings unexpected discoveries. I was very lucky this time and even found some sweet Sato Nishiki cherries along the way. I heard that if you visit in August, you can also see the lively giant decorations of the Sendai Tanabata Festival in person. It’s a perfect shopping street that makes you want to stay and explore.

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