Ginza Matsuzaki Senbei is a long-established Tokyo senbei shop founded in 1804, known for its traditionally handcrafted rice crackers. Its signature “Oedo Matsuzaki Koyomi” features seasonal scenes painted on the crackers, making each one look like a small work of art, delicate and full of Japanese charm. The shop also offers a variety of senbei and wagashi, all elegantly packaged and perfect as gifts. They taste a little like Taiwanese tile cookies.

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Ginza Matsuzaki Senbei Main Shop
A Senbei shop that has a popular Kawara-senbei with a tasteful seasonal design painted onto it
A long-standing Senbei (a type of Japanese cracker) shop, founded in 1804. The “Oedo Matsuzaki Sanmido” Kawara Senbei, representing the Matsuzaki Senbei, has a smooth surface on which a craftsman will carefully paint a seasonal motif with syrup, one by one. It uses plenty of eggs, and the light sweetness with a crispy pleasant texture is loved by a wide range of customers.
Other types of senbei include, Soka senbei, Arare and Okaki with a variety of products such as those suitable for gift exchange purposes and single items that are perfect for personal consumption.
Highlights
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The specialty Kawara-senbei can be purchased singly.
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Orders for Kawara-senbei with original letters and designs are also accepted (estimated to take up to a month).
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There are also shop branches within Haneda Airport and department stores within Tokyo.
Photos
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Oedo Matsuzaki Koyomi
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Oedo Matsuzaki Dojo-ji 34 pack
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Oedo Matsuzaki Dojo-ji 26 pack
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Edo Soka Honmaru 21 pack
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Edo Soka Honmaru 14 pack
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An example of wrapping
Reviews
Details
- Name in Japanese
- 銀座 松崎煎餅 本店
- Postal Code
- 104-0061
- Address
- 3-14-15 Ginza, Chuo-ku, Tokyo
- Telephone
- 03-6264-6703
- Business Hours
- 10:00am - 7:00pm
- Closed
- The New Year holiday
- Access
- About a 1-minute walk from Exit A7 of Higashi-ginza Station on the Tokyo Metro Hibiya Line and Toei Asakusa Line.
- Official Website
- Official Website (Japanese)
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