Ginza Matsuzaki Senbei Main Shop

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Ginza Matsuzaki Senbei Main Shop

A Senbei shop that has a popular Kawara-senbei with a tasteful seasonal design painted onto it

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Supervised by :  Matsuzaki Senbei

A long-standing Senbei (a type of Japanese cracker) shop, founded in 1804. The “Oedo Matsuzaki Sanmido” Kawara Senbei, representing the Matsuzaki Senbei, has a smooth surface on which a craftsman will carefully paint a seasonal motif with syrup, one by one. It uses plenty of eggs, and the light sweetness with a crispy pleasant texture is loved by a wide range of customers.

Other types of senbei include, Soka senbei, Arare and Okaki with a variety of products such as those suitable for gift exchange purposes and single items that are perfect for personal consumption.

Highlights

  • The specialty Kawara-senbei can be purchased singly.
  • Orders for Kawara-senbei with original letters and designs are also accepted (estimated to take up to a month).
  • There are also shop branches within Haneda Airport and department stores within Tokyo.

Photos

  • Oedo Matsuzaki   Koyomi

    Oedo Matsuzaki Koyomi

  • Oedo Matsuzaki   Dojo-ji 34 pack

    Oedo Matsuzaki Dojo-ji 34 pack

  • Oedo Matsuzaki   Dojo-ji 26 pack

    Oedo Matsuzaki Dojo-ji 26 pack

  • Edo Soka  Honmaru 21 pack

    Edo Soka Honmaru 21 pack

  • Edo Soka  Honmaru 14 pack

    Edo Soka Honmaru 14 pack

  • An example of wrapping

    An example of wrapping

Reviews

2

Some reviews are AI-translated.

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    Ginza Matsuzaki Senbei is a long-established Tokyo senbei shop founded in 1804, known for its traditionally handcrafted rice crackers. Its signature “Oedo Matsuzaki Koyomi” features seasonal scenes painted on the crackers, making each one look like a small work of art, delicate and full of Japanese charm. The shop also offers a variety of senbei and wagashi, all elegantly packaged and perfect as gifts. They taste a little like Taiwanese tile cookies.

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    Besides the senbei, their yokan is pretty good too.

Details

Name in Japanese
銀座 松崎煎餅 本店
Postal Code
104-0061
Address
3-14-15 Ginza, Chuo-ku, Tokyo
Telephone
03-6264-6703
Business Hours
10:00am - 7:00pm
Closed
The New Year holiday
Access
About a 1-minute walk from Exit A7 of Higashi-ginza Station on the Tokyo Metro Hibiya Line and Toei Asakusa Line.
Official Website
Official Website (Japanese)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa