Akachan Honpo｜Japan’s Go-To Store for Maternity, Baby, and Kids’ Products

In Japan, many people begin using Akachan Honpo when they find out they are pregnant.
Especially for families raising a child for the first time, it is a valuable place where they can gather the products they need while receiving advice.
That is because customers can not only buy maternity products such as maternity underwear and childbirth preparation sets, but also compare strollers and child car seats while actually trying them out.
In Japan, many families prepare strollers, baby beds, baby underwear, diapers, and other items before childbirth.
At large stores, customers can check how strollers feel to push and the size of products, so families are often seen discussing their choices together.
Many families in Japan place importance on safety and ease of use, and Akachan Honpo is especially valued because customers can compare products before purchasing.

After childbirth, Akachan Honpo is familiar as a store where families regularly buy daily necessities such as diapers and baby food, and it is also used when looking for birthday gifts or toys for seasonal events.
In Japan, there is also a culture of preparing daycare bags, children’s tableware, clothing, and other items together before children enter nursery school or kindergarten.
Many stores are located inside large shopping malls, so families often stop by on weekends while enjoying meals and shopping together.
Akachan Honpo is closely connected to the everyday lives of families raising children in Japan.

One major appeal is the wide selection, from maternity products needed during pregnancy to items for newborns and goods for toddlers.
Even as the products needed change with a baby’s growth, families can continue shopping at the same store, so it is used by many Japanese households.

At stores, customers can actually touch and try strollers, child car seats, child chairs, baby carriers, and other products.
Many families in Japan place importance on safety and ease of use, and the ability to compare products before purchasing is another reason the store is supported. The reassurance of being able to choose while consulting with staff is also appealing.

One representative example is “Stay-in-Place Breast Pads,” developed to address the most common concern with breast pads: slipping out of place.
There are also products such as “Soft Bathing Mat Designed with Midwives for Washing Baby While Lying Down,” which is useful when washing a baby’s body in the bathroom, and “Baby Carrier Hanger,” which solves the problem of storing baby carriers.
These products were developed based on the inconveniences and concerns felt by families raising children, and they are valued for their everyday ease of use.

Akachan Honpo offers a wide range of products made in Japan, as well as items that place importance on safety standards valued in Japan.
Customers can buy not only diapers and baby food, but also baby furniture and clothing all in one place.
The ability to efficiently buy the baby products they need within limited travel time is one reason it is also supported by tourists.

Japanese childcare products are known for detailed ease of use and consideration for hygiene.
Customers can find convenient products born from Japanese lifestyles, such as spoons that change color according to temperature and baby food that is easy to carry.
Many families are also conscious of a baby’s delicate skin, so there is a wide selection of 100% cotton clothing, products designed with skin irritation in mind, and foods made with allergy considerations.
This careful attention to materials and safety is one reason Japanese quality is highly valued.

At stores offering tax-free service, tax-free procedures are available for purchases over a certain amount.
By presenting a passport, customers can shop smoothly and comfortably.
This is especially appealing when buying several popular products at once, as many items may be tax-free eligible, allowing travelers to shop efficiently during their trip.
Baby products made in Japan are highly trusted for their quality and safety, and they are often chosen as souvenirs for family and friends.
Buying tax-free eligible consumables such as diapers, baby wipes, and baby food in bulk is also a good option.

This is one of Akachan Honpo’s representative popular products.
More than 99% of its ingredients are ultrapure water, making it easy to use on a baby’s delicate skin.
Akachan Honpo’s product is widely known as baby wipes that are gentle on the skin.
Customers can choose from various types according to a child’s growth and the consistency of bowel movements, including options with different sheet thicknesses, moisture levels, and uses, as well as individually wrapped sizes that are easy to carry.
Because this is a consumable item used every day, it is supported by people who want to choose products with an emphasis on quality.

This series is designed to suit Japan’s baby food culture and consists of freeze-dried, strained ingredients.
Each piece is equivalent to one spoonful, making it recommended for a baby’s first bite.
It is popular because it is easy to use even for parents preparing baby food for the first time.
In Japan, many families introduce baby food while carefully adjusting ingredients and texture according to the baby’s growth.
The lineup includes products suited to different ages in months, making it easy to choose even for first-time users.

This convenient spoon changes color to indicate when food is hot, at about 38 degrees Celsius or higher.
It is attracting attention as a clever product designed to help prevent babies from getting burned. Although simple, it is highly practical and reflects the careful design of Japanese childcare products.

This street-level store is located very close to Hommachi Station and spans four floors.
It is a store where visitors can feel the history of Akachan Honpo, which was founded in Osaka.
Many tourists from China and other parts of Asia visit, and many people buy Japanese baby products such as baby formula and baby wipes in bulk.
There are also many sightseeing spots and hotels around the store, making it easy to stop by during a trip.

This store has one of the largest sales floor areas in Tokyo, at about 2,300 square meters.
The entire 5th floor of Arcakit Kinshicho is occupied by Akachan Honpo, giving the store an overwhelming product selection.
There is also a MIKI HOUSE select shop inside, and the store carries a wide range of products, from highly practical items to gifts.

This is one of the major large-scale stores representing the Kyushu area.
Located inside LaLaport Fukuoka, which is popular with families, it is easy to use while shopping or dining.
It also offers many popular products, including the Tripp Trapp chair by the Norwegian manufacturer Stokke.