One Dish, Three Ways: Savor Nagoya’s Hitsumabushi at Maruya Honten Ginza Glasse

One Dish, Three Ways: Savor Nagoya’s Hitsumabushi at Maruya Honten Ginza Glasse

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Written by :  GOOD LUCK TRIP Editors
Supervised by :  Maruya Honten Co., Ltd.

In Ginza, one of Tokyo’s premier shopping districts, Maruya Honten Ginza Glasse serves hitsumabushi, Nagoya’s specialty of grilled eel over rice. Start with the fragrant grilled eel and the restaurant’s signature sauce, made to a secret recipe, then add condiments or pour over piping-hot dashi broth to discover a different flavor with each serving. This guide explores the care that goes into grilling the eel and preparing the sauce, how to enjoy hitsumabushi, and the other dishes, drinks, and tableware that complete the experience. Discover the depth of Japan’s eel cuisine and savor hitsumabushi in Ginza.

A Nagoya Favorite Comes to Ginza: What Is Maruya Honten Ginza Glasse?

Founded in Nagoya in 2001, Maruya Honten opened its Ginza Glasse restaurant in 2024. Its signature dish is hitsumabushi, a Nagoya specialty featuring fragrant grilled eel and sauce made to a secret recipe. The polished, modern interior feels right at home in Ginza, yet the atmosphere is relaxed and welcoming. Alongside hitsumabushi, the menu offers à la carte dishes such as Unagi Nagayaki (eel grilled with sauce) and Freshly Made Umaki (a rolled omelet filled with eel), as well as sake, wine, and other drinks. Takeout options include Hitsumabushi Bento and Unadon Bento, the latter featuring grilled eel over rice. You can enjoy the restaurant’s food not only while dining in, but also at home or wherever you’re staying.

Maruya Honten Ginza Glasse on the seventh floor of Ginza Glasse
Maruya Honten Ginza Glasse on the seventh floor of Ginza Glasse
An elegant interior with a calm, relaxed atmosphere
An elegant interior with a calm, relaxed atmosphere
Savor the rich aroma and flavor of grilled eel with Hitsumabushi Tokujo
Savor the rich aroma and flavor of grilled eel with Hitsumabushi Tokujo

Crisp on the Outside, Tender Within: Three Keys to Delicious Hitsumabushi

The flavor of hitsumabushi at Maruya Honten Ginza Glasse comes down to three things: carefully grilled eel, its signature sauce, and Japanese-grown rice. Here is a closer look at the care that goes into a dish you can enjoy three ways, right through to the final serving.

1. Thorough Grilling for a Crisp, Aromatic Finish

The eel is grilled until its exterior is crisp and aromatic while the flesh stays plump and tender. The key is to grill it thoroughly with the final serving of hot broth in mind. This helps the eel retain its texture even after the broth is poured over it, offering a different experience from eating it as served. Start by savoring the aroma of the grilled eel on its own, then finish with the broth. Notice how the eel’s texture changes with each way of eating it.

Eel grilled thoroughly for a crisp, aromatic finish
Eel grilled thoroughly for a crisp, aromatic finish

2. A Secret Sauce Made with Traditionally Produced Tamari

Alongside the fragrant grilled eel, the restaurant’s signature sauce plays a defining role in its hitsumabushi. Made to a secret recipe, it starts with traditionally produced tamari soy sauce. Coating the grilled eel with this sauce and enjoying it with rice creates the distinctive flavor of Maruya Honten’s hitsumabushi. Before adding any condiments or broth, take a moment to appreciate the aroma of the eel and the flavor of the sauce as they are.

Each eel is carefully prepared by a skilled chef
Each eel is carefully prepared by a skilled chef

3. Tsuyahime Rice from Yamagata: A Perfect Match for Hitsumabushi

Just as much attention goes into the rice, an essential part of hitsumabushi. The restaurant uses Tsuyahime rice grown in Yamagata Prefecture, Japan. It is cooked slightly firm so that the sauce coats the grains well and the rice complements the eel. The combination of fragrant grilled eel, signature sauce, and rice creates the distinctive taste of Maruya Honten’s hitsumabushi.

Japanese-grown rice chosen to complement the eel and signature sauce
Japanese-grown rice chosen to complement the eel and signature sauce

One Dish, Three Ways: How to Enjoy Hitsumabushi at Maruya Honten Ginza Glasse

One of the pleasures of hitsumabushi is discovering different flavors within a single meal. At Maruya Honten Ginza Glasse, you begin by enjoying it as served, then add condiments, and finish by pouring over hot broth. If this is your first time trying hitsumabushi, enjoy these three variations in order.

First Serving|Enjoy It as It Is

Begin with just the eel and rice, without adding anything. This lets you savor the eel’s crisp surface and plump, tender flesh together with the signature tamari-based sauce. Starting with these flavors makes it easier to appreciate how the condiments and broth change the taste in the servings that follow.

Start by savoring the eel and signature sauce as they are
Start by savoring the eel and signature sauce as they are

Second Serving|Add Condiments for a New Flavor

Next, add condiments such as scallions, wasabi, and nori seaweed. Shiso leaves add a fresh aroma, giving this serving a different character from the first. The refreshing flavors of wasabi and shiso work particularly well with the richness of the eel. Mixing and matching your favorite condiments to find a combination you enjoy is another pleasure of hitsumabushi.

Enjoy your next serving with scallions, wasabi, and other condiments
Enjoy your next serving with scallions, wasabi, and other condiments

Third Serving|Finish with Piping-Hot Broth

For the final serving, add condiments and nori, then pour piping-hot dashi broth over the eel and rice to enjoy it ochazuke-style. The broth is made with carefully selected ingredients, including bonito. Its flavor joins those of the eel and sauce, creating a different taste from the first two servings. Pay particular attention to the eel’s texture: it is grilled thoroughly enough to hold up even in the broth. Enjoy the contrast with your first serving as you finish the dish.

Finish by pouring hot dashi broth over the eel and rice
Finish by pouring hot dashi broth over the eel and rice

3 Hitsumabushi Dishes and Set Meals to Try at Maruya Honten Ginza Glasse

Maruya Honten Ginza Glasse offers several variations on its signature hitsumabushi. From the classic Hitsumabushi Jo to a dazzling presentation and a lunchtime set meal, here are three choices for different occasions.

1. Hitsumabushi Jo: A Classic First Choice

Hitsumabushi Jo is a classic choice for a first visit. The eel is grilled until crisp and fragrant on the outside and plump and tender within, then paired with the restaurant’s signature tamari-based sauce. Enjoy it three ways: first as served, then with condiments, and finally with piping-hot broth.

Hitsumabushi Jo, a classic choice for a first visit
Hitsumabushi Jo, a classic choice for a first visit

2. Gold Leaf Hitsumabushi: A Touch of Splendor

Gold Leaf Hitsumabushi gives the dish an eye-catching finish. Edible gold leaf adorns the fragrant grilled eel and rice, creating a feast for the eyes as well as the palate. It is an option for a special meal in Ginza or whenever you feel like trying hitsumabushi with a little extra flair.

An elegant set meal adorned with edible gold leaf
An elegant set meal adorned with edible gold leaf

3. Sakae Lunch Set: A Lunchtime Selection

The Sakae Lunch Set is available at lunchtime. It offers the chance to enjoy several dishes in one meal, alongside hitsumabushi. Consider it when visiting Maruya Honten Ginza Glasse during a day of shopping or exploring Ginza.

An assortment of dishes in the Sakae Lunch Set
An assortment of dishes in the Sakae Lunch Set

3 À la Carte Dishes and Drinks to Enjoy with Hitsumabushi

The menu extends beyond hitsumabushi to other eel dishes and a selection of drinks. Here are three options to enjoy alongside it, from grilled eel served on its own and eel wrapped in egg to sake that complements the meal.

1. Unagi Nagayaki: Savor the Eel Itself

Unagi Nagayaki is grilled with sauce until fragrant, while Unagi Shirayaki is grilled without sauce, offering a simpler way to appreciate the eel’s own flavor. Both feature a crisp exterior and plump, tender flesh. They offer a different way to enjoy the restaurant’s carefully grilled eel beyond hitsumabushi.

Unagi Nagayaki offers a different way to savor the eel.
Unagi Nagayaki offers a different way to savor the eel.

2. Freshly Made Umaki: Eel Wrapped in a Fluffy Omelet

Freshly Made Umaki, a rolled omelet filled with eel, is another dish to enjoy alongside hitsumabushi. The combination of fragrant grilled eel and soft egg offers a different experience from Unagi Nagayaki.

Freshly Made Umaki, with fragrant eel wrapped in a fluffy omelet
Freshly Made Umaki, with fragrant eel wrapped in a fluffy omelet

3. Sake: A Selection That Changes with the Seasons

There is also a wide range of drinks to pair with the eel dishes. Special sake selections are brought in to suit the season, allowing you to pair your food with whatever is available at the time. Wine and sparkling wine are also offered, giving you more choices to enjoy with the à la carte dishes.

Seasonal sake selections to enjoy with à la carte dishes
Seasonal sake selections to enjoy with à la carte dishes

The Tableware That Completes the Meal at Maruya Honten Ginza Glasse

Take a moment to appreciate the tableware as well as the food. Maruya Honten Ginza Glasse pays close attention to the vessels in which its dishes are served. The company’s president personally visits pottery studios, particularly in Arita, to select pieces that complement the food. Some feature painted designs or colors commissioned specifically for the restaurant. The hitsumabushi is served in Yamanaka lacquerware, one of Japan’s traditional crafts, with colors and shapes carefully considered in the restaurant’s original designs. Looking beyond the eel to the tableware offers another way to enjoy a meal here, bringing together Japanese food culture and craftsmanship.

Hitsumabushi served in custom-designed Yamanaka lacquerware
Hitsumabushi served in custom-designed Yamanaka lacquerware

Access to Maruya Honten Ginza Glasse

The restaurant is inside Ginza Glasse, about a 30-second walk from Exit C8 at Ginza Station on the Tokyo Metro. It is also conveniently located about a four-minute walk from the Central Exit of JR Yurakucho Station. The location makes it easy to combine a meal with shopping or sightseeing in Ginza.

From Tokyo Station

Take the Tokyo Metro Marunouchi Line to Ginza Station, a journey of about two minutes.

Ginza, one of Japan’s best-known shopping districts
Ginza, one of Japan’s best-known shopping districts

Summary

At Maruya Honten Ginza Glasse, hitsumabushi offers three different ways to savor a single dish. À la carte dishes such as Unagi Nagayaki and Freshly Made Umaki, along with sake and thoughtfully chosen tableware, add further opportunities to experience Japanese food culture. When visiting Ginza, stop by Maruya Honten Ginza Glasse to discover the distinctive way of enjoying Nagoya’s signature hitsumabushi.

GOOD LUCK TRIP Editors

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