This beach bustles with swimmers in summer and offers excellent views of the Atami Marine Fireworks Festival, held more than a dozen times a year. A 400-meter row of palm trees, white sand contrasting with the blue sky, shallow water, and the gentle sound of the waves create the atmosphere of a tropical resort.
Thanks to its location, it is also known as Sunrise Beach in the morning and Moonlight Beach when illuminated by the moon. Seasonal nighttime illuminations are held as well. Both local residents and guests from nearby hotels can often be seen taking leisurely walks and admiring the scenery.
During the summer swimming season, the Sun Beach Water Park opens offshore. Its inflatable attractions include a giant trampoline and seesaw floating on the water, making it especially popular with families with children.
The Atami Marine Fireworks Festival is a traditional event with more than 70 years of history and has become a local summer tradition. In recent years, it has been held regularly throughout the year rather than only in summer. Scenes from each event are also shared on the city's Instagram account.
Highlights
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Located near Atami Onsen, with resort hotels lining the beachfront.
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Offers views of the Atami Marine Fireworks Festival.
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The Sun Beach Water Park is open to adults and children of elementary school age and older.
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At night, the illuminated beach creates an atmosphere reminiscent of a movie scene.