Kimuraya Honten | Review by 一個漸漸喜歡上慢旅的人

Kimuraya Honten

The doll-shaped cakes from the oldest shop on Nakamise Street, with shapes inspired by Asakusa, are perfect for souvenirs.

20 Oct 2026 See More

When it comes to Asakusa’s ningyoyaki, the historic Kimuraya Honten is definitely one of the classic long-established shops that comes to mind.

Its most distinctive feature is its commitment to using only the simplest, purest traditional ingredients. The outer cake is made simply with eggs and flour, while the inside is generously filled with smooth red bean paste made from quality ingredients. With each bite, the cake has a simple egg aroma that pairs well with the moist red bean paste, which isn’t overly sweet. The flavor is substantial and leaves a lasting impression.

A bag of freshly made, piping-hot ningyoyaki is perfect either as a snack while strolling around or to take back to your hotel and slowly enjoy with a cup of hot tea. If you come to Asakusa to visit the temple, don’t forget to stop by this century-old shop and savor its authentic, heartwarming traditional flavor.

Other Reviews by 一個漸漸喜歡上慢旅的人

Peko-chan

Peko-chan appears on the packaging of Milky, a longtime favorite among Fujiya’s candies. She is forever six, and her name is a Western-style adaptation of beko, an affectionate Japanese term for a calf. She loves sweets and helps spread the word about Fujiya’s treats.
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Speaking of Fujiya, when I was little, its Japanese candies seemed very high-end and luxurious. Back then, I always felt that getting to eat even one piece of Peko-chan milk candy was an incredibly happy occasion.

This time, while traveling in a small town near Nagoya, I unexpectedly came across an entire specialty shop themed around Peko-chan. The store was truly a paradise for fans, packed with classic Peko-chan merchandise, vintage collectibles, all kinds of irresistibly cute desserts, and delicate little items. There was so much to see that I couldn't take my eyes off everything. Unexpectedly encountering Peko-chan from my childhood memories in a small alley in Japan, surrounded by all that cuteness, was genuinely indescribably moving. It instantly fulfilled a childhood dream of mine.
Alinamin EX Plus

Alinamin EX Plus is great for sleep-deprived, modern go-getters who face eye fatigue, stiff shoulders, and lower back pain. Alinamin is a trusted brand in play for 65 years.
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Speaking of the hugely popular souvenir that almost everyone buys when traveling to Japan, especially as a thoughtful gift for parents or older family members, it has to be Alinamin EX Plus tablets.

This nationally popular health supplement can be found in practically every drugstore in Japan and is especially suitable for people who often struggle with lower back pain, body aches, eye fatigue, or stiff shoulders and neck. However, since there is a considerable price difference between Taiwan and Japan, I highly recommend doing a little research and comparing prices at different stores before your trip, as you can often save quite a bit. It's also easy to find at almost any drugstore. When checking out, don't forget to show any tax-free and discount coupons you have to get an even better deal. It's a practical and thoughtful top choice for your must-buy souvenir list.
Asakusa Shin Nakamise Shopping Street

Boasting a history of about 90 years since its inception in the early Showa era, the Asakusa Shin Nakamise Shopping Street crosses Asakusa from east to west, in contrast to the Nakamise Shopping Street that connects the Kaminarimon Gate to Asakusa Temple. It is the largest shopping street in Asakusa, with a total length of 380m, and is composed of five areas.
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If you're tired of the lively, crowded Nakamise Shopping Street, I highly recommend turning the corner and visiting the nearby Shin Nakamise Shopping Street. It consists of several intersecting shopping streets, and the best part is the covered arcade overhead, so you don't have to worry about the sun or rain.

Compared with the crowds in front of Kaminarimon Gate, the pace here is much more relaxed and comfortable, allowing you to take your time browsing. There are many local delicacies tucked away along the street, such as Funawa Honten, a long-established shop known for its delicious sweet potato treats. You can also pick up one of its rich ice cream cones to try. And don't miss the extremely popular treats from Kagetsudo. If you want to escape the hustle and bustle and enjoy shopping in peace and comfort, taking a stroll along Shin Nakamise Shopping Street is definitely a good choice.