Sakura-no-Baba Josaien

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Sakura-no-Baba Josaien

A recreated castle town street offering Kumamoto cuisine and shopping.

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An open-air tourism facility at the foot of Kumamoto Castle that recreates an Edo-period castle town. It features restaurants serving local Kumamoto cuisine, shops offering regional specialties, and facilities where visitors can learn about Kumamoto’s history in an engaging way.

Sakuranokoji is lined with more than 20 restaurants and shops where visitors can savor specialties from across Kumamoto Prefecture, including horse sashimi, Aso Akaushi beef, and seafood from Amakusa. There is also a wide selection of snacks to enjoy while exploring, such as ikinari dango sweet potato dumplings, minced horse meat cutlets, sea urchin croquettes, and Jindaiko soft-serve ice cream. Kumamoto food souvenirs such as karashi renkon, lotus root stuffed with spicy mustard, and Kuma shochu are also available.

Kumamoto Castle Museum Wakuwakuza offers an immersive introduction to Kumamoto and Kumamoto Castle. Its impressive virtual reality presentation recreates the castle as it appeared during the Edo period and before the Kumamoto earthquakes. It also explains the castle’s highlights, making it worth seeing before touring the castle itself. At Monogatari Goten on the second floor, historical stories related to Kumamoto are presented through live performances and videos. The museum also offers plenty of interactive attractions, including the chance to sit in a palanquin used in daimyo processions to Edo and dress up as a ninja.

At the Waterside Plaza, the Kumamoto Castle Omotenashi Samurai Team performs daily from 11:30 AM.

Highlights

  • Recreates the streetscape of a traditional castle town.
  • Sakuranokoji is lined with restaurants and souvenir shops.
  • At Kumamoto Castle Museum Wakuwakuza, visitors can learn about the history and culture of Kumamoto Castle, as well as the damage caused by the Kumamoto earthquakes and the castle’s restoration.
  • There is also a comprehensive tourist information center providing travel information about Kumamoto City and destinations throughout Kumamoto Prefecture.

Photos

  • Plenty of shops where visitors can easily sample specialties from across Kumamoto

    Plenty of shops where visitors can easily sample specialties from across Kumamoto

  • A recreated castle town at the foot of Kumamoto Castle

    A recreated castle town at the foot of Kumamoto Castle

  • Learn about Kumamoto’s history through engaging exhibits at Kumamoto Castle Museum Wakuwakuza

    Learn about Kumamoto’s history through engaging exhibits at Kumamoto Castle Museum Wakuwakuza

  • Kiyomasa’s Stone Wall Building Experience

    Kiyomasa’s Stone Wall Building Experience

  • A popular cherry blossom viewing spot in spring

    A popular cherry blossom viewing spot in spring

Reviews

8

Some reviews are AI-translated.

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    After touring Kumamoto Castle, we stopped by Sakuranobaba Josaien for a stroll〜 It recreates the atmosphere of Kumamoto’s old downtown area, with various restaurants serving local cuisine and a wide selection of souvenir shops. Since we had other plans that day, we spent our time browsing and shopping. In the end, we picked up two packets of taipien glass noodle soup to take home. When you want some hot soup but don’t feel like cooking, they’re quick and easy to prepare—practical and convenient.

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    Near Kumamoto Castle, besides visiting the castle itself, I also highly recommend stopping by Sakuranobaba Josaien. The entire complex was designed around the concept of an Edo-period castle town, and the streets are full of Kumamoto character, creating a charming historic atmosphere as you walk around.

    There are many local Kumamoto foods, souvenirs, and specialty shops here, so you can take a stroll and browse at your own pace. Kumamoto specialties such as horse meat dishes, mustard-stuffed lotus root, and Kumamoto ramen can all be found here, making it very convenient for people who like to snack as they walk around.

    I think the most appealing thing about Josaien is that it combines sightseeing, shopping, and food all in one place. There's no need to rush through your itinerary, and it's very pleasant to explore at a leisurely pace.

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    As soon as you enter Josaien, the traditional Edo-style buildings make you feel as if you've instantly traveled back in time. The site is mainly divided into two areas. The livelier Wakuwakuza offers immersive historical experiences that provide a deeper understanding of Kumamoto Castle's past and local culture, while Sakuranokoji on the other side brings together nearly 20 long-established shops representing Kumamoto's local cuisine and specialty souvenirs.
    As soon as you reach Sakuranokoji, the tempting aromas of local snacks fill the air. Whether it's freshly grilled Akaushi beef rice bowls, fragrant horse meat dishes, rich local Kumamoto ramen, or a variety of elegant wagashi and frozen treats, every shop makes you want to go in and try something. There is also a comprehensive selection of souvenirs, from popular sweets to limited-edition keepsakes, making it an easy and comfortable place to browse.
    I highly recommend adding Sakuranobaba Josaien to your itinerary before or after visiting Kumamoto Castle. Not only can you enjoy authentic Kumamoto cuisine, but you can also buy plenty of distinctive souvenirs. It's definitely a must-visit place for great food, shopping, and photos!

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    On the way up to Kato Shrine, you'll pass through a lively place—Sakuranobaba Josaien. This area is bustling with people. Many restaurants are scattered throughout, including famous local Kumamoto cuisine and branches of long-established traditional shops, allowing visitors to sample authentic horse sashimi, mustard-stuffed lotus root, and all kinds of local specialties in one place. The “Jindaiko Ice Cream” is made by Kumamoto's well-known confectionery shop Okashi no Kobai, combining the local specialty “Homare no Jindaiko” with rich milk to create soft-serve ice cream. I watched the staff skillfully cut the Jindaiko into small pieces and put them into the machine. Before long, a cold soft-serve cone appeared, blending a milky aroma with smooth red bean paste and soft, chewy mochi. It was sweet and smooth, perfect for a hot summer day.
    In the center of Josaien is a covered outdoor stage. From time to time, several performers dressed as samurai, known as the “Kumamoto Castle Hospitality Warlords,” weave through the crowd and kindly pose for photos with visitors. What left a strong impression on me was a charming “town girl” who spoke fluent Chinese and had a delightful conversation with some travelers who were also from Taiwan. At the Kumamoto Castle Museum Wakuwakuza, visitors can explore the history of Kumamoto Castle through virtual reality tours and projection mapping experiences, take part in activities depicting everyday life during the Edo period and the lives of high-ranking officials and nobles, and uncover the secrets behind the castle's construction.
    Sakuranobaba Josaien has a fantastical feeling where past and present intersect, along with a nostalgic sense of traveling through time. It's a great place for the whole family to come and join the fun.

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    Sakuranobaba Josaien is a shopping street below Kumamoto Castle. You can buy Kumamoto souvenirs there, and there are also restaurants and food stalls. Samurai also perform for visitors at scheduled times. After visiting Kumamoto Castle, you can come down and stroll around.

Details

Name in Japanese
桜の馬場 城彩苑
Postal Code
860-0008
Address
1-1 Ninomaru, Chuo Ward, Kumamoto City, Kumamoto Prefecture
Phone
096-288-5577 (Sakuranokoji), 096-288-5600 (Kumamoto Castle Museum Wakuwakuza)
Closed on
Open year-round (Sakuranokoji); year-end holidays (Wakuwakuza)
Hours
Sakuranokoji: souvenir shops, 9:00 AM–6:00 PM; restaurants, 11:00 AM–6:00 PM. Hours vary by shop, season, event, and other factors. Kumamoto Castle Museum Wakuwakuza: 9:00 AM–5:30 PM (last admission at 5:00 PM)
Admission
Free to explore the grounds.
Kumamoto Castle Museum Wakuwakuza: adults ¥300; elementary and junior high school students ¥100 (combination tickets with Kumamoto Castle are also available: adults ¥850; elementary and junior high school students ¥300)
Access
1) From JR Kumamoto Station, take the city tram to Kumamoto Castle/City Hall Station, then walk 7 minutes.
2) From JR Kumamoto Station, take the Kumamoto Castle Loop Bus to Sakura-no-Baba Josaien; the facility is just steps from the bus stop.
Credit Cards
Availability varies by establishment.
All Sakuranokoji shops accept credit cards (Visa, Mastercard, American Express, JCB, Diners Club, Discover, and UnionPay).
Official website
Official website (Japanese)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa