From Matsusaka Beef to Seafood! 11 Popular Restaurants to Enjoy Ise and Mie Gourmet Food

Matsusaka Maruyoshi Ise Oharaimachi Branch is located Approx. 6 minutes on foot from Ise Jingu Naiku.
It is a restaurant specializing in Matsusaka beef, operated by Matsusaka Maruyoshi, which was founded in 1961. It has long been loved by locals since its opening.
Along with its signature gyunabe beef hot pot, you can enjoy a variety of dishes made with Matsusaka beef, including steak and yakiniku.

Located in Uomachi, Matsusaka City, Mie Prefecture, this long-established sukiyaki restaurant was founded in 1902. It is known for both selling Matsusaka beef and serving sukiyaki.
Its specialty lies in carefully selecting only the highest grade of Matsusaka beef. You can enjoy only Matsusaka beef with an exquisite balance of lean meat and fat.
The restaurant’s signature sukiyaki is prepared by grilling each slice one by one and seasoning it simply with only soy sauce and sugar.

Grill Katayama is a French restaurant in Iwabuchi, Ise City, Mie Prefecture. It has a long history of growing together with the region, centered on dishes made with the rich ingredients of Ise-Shima.
Many of its dishes make the most of ingredients that represent Mie, such as spiny lobster, abalone, and Matsusaka beef.
You can enjoy dishes such as rich Ise lobster soup made by simmering Ise lobster and local shrimp, as well as abalone with green pea sauce.

Asora no Chaya is a Japanese restaurant on the second floor of Ise Sekiya Main Store. Since its founding, it has focused on cooking that brings out the natural flavors of its ingredients.
As a place where you can experience Ise’s unique food culture, it is loved by both locals and tourists.
Its signature breakfast rice porridge, Misen no Asagayu, can also be served with separate portions of seafood such as turban shell, abalone, Ise lobster, and sea bream, and is known for its gently drawn-out umami flavors.

Owase Uo Shokudo is located inside Owase Uoichiba Ototo. Operated by Owase Bussan, established in 1988, it is a restaurant that has long been loved by local residents.
The menu centers on dishes made with yellowtail, sea bream, and tuna from Owase. Among the most popular items are marinated fish rice bowls and seasonal sashimi platters.
There are also daily side dishes and original sweets unique to Owase, offering a varied menu.

Ise-Shima Maguro Shokudo is a tuna specialty seafood restaurant in Minamiise Town. One of its main features is the use of Nada Maguro, a branded tuna raised in Minamiise Town.
You can enjoy fatty and juicy Pacific bluefin tuna that has been carefully raised from the fry stage. The fish used at the restaurant are Minamiise bluefin tuna and Ise-Shima red sea bream.
Popular menu items include the medium fatty tuna set meal, the Zanmai set meal featuring lean tuna, and the sea bream and tuna set meal.

Maruzen Suisan is located in Uramura Town, known as a major oyster-producing area. Locally farmed oysters are served in a facility that resembles a houseboat floating on the sea.
The main attraction is an 80-minute all-you-can-eat grilled oyster course. The course includes either steamed oysters or fried oysters, along with oyster miso soup and more.

Located in Okage Yokocho, the lively street in front of Ise Jingu Shrine lined with restaurants and souvenir shops, this spot is known for tekone-zushi, a beloved local dish from Ise-Shima.
It features vinegared rice made with locally grown Mito-san Koshihikari rice, generously topped with thick slices of bonito marinated in a sweet and savory soy sauce.

Unagi no Chiyokou is located in Obata Town, Ise City, Mie Prefecture. It serves eel grilled over Kishu binchotan charcoal, bringing out both its fragrant aroma and tenderness.
The restaurant uses only domestic Japanese eel, which is rested in the underground water of the Miyagawa River before being grilled over charcoal.
For unaju and unadon, you can choose from four sizes depending on the amount of eel, and enjoy the fluffy texture of the eel with the savory flavor of the sauce.

An ama hut is a place where ama divers go after taking the day’s catch to market, to wash their tools and diving clothes, warm up their cold bodies after fishing, relax, and take a break with fellow divers.
At this ama hut experience, you can eat freshly caught large clams and turban shells grilled over charcoal while listening to the ama divers share a variety of stories.

This udon restaurant is located in Okage Yokocho, midway along Oharaimachi, the lively street in front of Ise Jingu Naiku.
It serves Ise udon, a local specialty that has long been loved as an essential taste of an Ise pilgrimage.
Its homemade sauce, made with rich tamari soy sauce and natural broth, is full of flavor.
There are also many topping choices, including Matsusaka beef, shrimp tempura, mekabu seaweed, grated yam, and egg.